Honda Motor Europe Ltd

Soichiro Honda established Honda Motor Co., Ltd., on September 24, 1948, in Itaya-cho, Hamamatsu, with capital of 1 million yen. In October of the following year, Takeo Fujisawa, who became Soichiro Honda's lifetime partner came aboard as Managing Director. Honda Motor Europe Ltd. was established in October 1989. Honda Motor Europe Ltd. is part of Honda Motor Co., Ltd. Since Honda Motor Co., Ltd.'s foundation in 1948, based upon the dream of using technology as a means of serving people and following Honda Philosophy, Honda has continuously challenged to create technologies and make products that bring joy to our customers around the world. Recent global economic growth has been accompanied by increasingly diversifying customer needs in all countries and regions across the globe. In order for us to continue fulfilling customer expectations and pleasing our customers with our technologies and products, we are further advancing and accelerating our business initiatives in each region. Honda’s latest challenges in our constant pursuit of new dreams include our initiatives toward a hydrogen energy society for the next generation, our renewed participation in Formula 1 racing that we view as an “experimental laboratory on wheels” to feed back technologies to mass production models, and the start of sales of the HondaJet, a dream we have cherished since the company’s foundation. Driven by The Power of Dreams, Honda’s corporate slogan, we will work as “Team Honda” to continue creating challenging technologies and products to deliver joys and inspiration to our customers around the world.

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