Grasim Industries Limited

Birla Cellulose is a trusted name in viscose staple fiber (MMF). For the last five decades, it has been giving the world of textiles what it needs the most – the best in regenerated cellulosic artificial viscose fibers (MMF) as well as a promise of a sustainable future. As time has progressed, so have its technologies and innovations, which are as cutting edge as they are eco-friendly. While technology keeps its partnerships with its customers strong, its eco-friendly innovations keep our conscience clean. It has also helped it develop an integrated business model that spans the entire value chain – from plantation to fiber to lifestyle. With Future Fibre, it unveils the 4 pillars of commitment that put it at the top of the global viscose fibre (MMF) list - Reach, Readiness, Response, and Relationship.

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