Lucidity

Lucidity is a digital advertising company that brings transparent digital advertising. The company is an ad verification company that uses blockchain technology for digital advertisers and publishers to mitigate fraud, transact with trust, and maximize ROI. It resolves data discrepancies which makes billing faster; it enables supply chain payment tracking so advertisers know exactly where their budgets are going and prevent fraud by eliminating publisher domain spoofing. Their vision is to tap the blockchain to bring total, indisputable transparency to the digital advertising supply chain for a cleaner ecosystem in which honest players can benefit the most. Sam Kim, Miguel Morales, and Sam Goldberg co-founded it in 2017 in Marina Del Rey, California.

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