Funnelwise

Before starting FunnelWise, our founder previously created and led a SaaS provider of collaboration tools for commercial construction projects. The company was successfully acquired by a larger company that then went public. One of the biggest challenges he found in leading his previous marketing & sales organization was managing the metrics that drove their processes. Frustrated by the amount of manual work required to analyze and understand his marketing & sales funnel, he had an idea for a solution that would help do this automatically, providing actionable insights into what changes are needed today to grow revenue faster tomorrow. Inspired by the book The Lean Startup, he and a small team spent an entire year doing market research collecting feedback from over 150 sales & marketing leaders to make sure they were designing a solution that would work for many other businesses. The feedback was clear. Many others were experiencing the same problem, and the biggest pain point was connecting marketing activities (lead generation and marketing qualified leads) to sales (conversion to sales qualified leads/opportunities and lead response management). Since launching the software in early 2015, FunnelWise has heard from many companies that in addition to software, they also would like help with understanding what to do with their data based on what other leading organizations are doing. As a result, the FunnelWise solution provides a unique combination of both sophisticated software and expertise. Today we have a growing customer community of companies leveraging our solution to identify trends and patterns in their revenue funnel to increase revenue growth.

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