Flarie

Creating awareness through high engagement in a positive context is one of the cornerstones of great branding and mobile gaming has better potential to create this than any other media channel. Therefore, most consumer brands have done or want to do gamified campaigns. Yesterday, that required several weeks or months of production, static campaigns that can't simply change over time and huge distribution costs to reach the audience. Today, there is Flarie. Over 300 000 users in Sweden on iOS play different casual games and challenge their friends in the Flarie app. We have quickly grown to become a platform for companies such as Coca-Cola, Mars, Unilever, and Pressbyrån to reach out to millennials in different formats, like their own competitions, resulting in an unprecedented level of brand engagement, high conversion rates, and users dreaming about the brands at night.

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