Fivel Systems Corporation

As part of the motivational analysis, reviews of a variety of gamification techniques were collected. It revealed that many organizations using gamification didn't understand the different game theories. Hence they were often using ineffective applications of the science. Gaming principally works by inducing 2 important chemicals (neurotransmitters) in their brains: dopamine, and serotonin. In simple terms, one is associated with the need to win and the later is stimulated by reward. “Employees are busy doing their core job,” said John Breakey. “They don't respond well to web portal self-help approaches, or information overload in long training sessions. They need more help to learn and adapt to an ever increasing environment of change.”

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