Falabella

The company was founded by Salvatore Falabella, an Italian Chilean immigrant, in 1889. In its original form, it was a tailor shop but today has become the largest retail in South America, the expansion of the company began in the 1960s, inaugurating the first store outside of Santiago, located at Concepción, in 1980 Falabella created CMR, a credit card with 5.5 million customers. In the 1990s began its process of internationalization, expanding its operations in Argentina, Peru and Colombia, in the 2000s some of the celebrities who have appeared in ads are Cecilia Bolocco, Valeria Mazza, Juanes, Kate Moss, Gisele Bündchen and Ricky Martin [7] [8][9][10]

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