Drinks

DRINKS is the operating system for online alcohol, reinventing wine buying for the 21st century. Through the pioneering DRINKS Wine as a Service (WaaS) platform, the company brings adult beverages safely and conveniently to customers across the United States in 1-2 days. DRINKS created a new way to build a direct relationship with consumers by opening up the beverage alcohol category for online shopping. The company’s WaaS platform allows any retailer, brand, or marketplace to launch its own ship-to-home wine program quickly and easily, enabling our partners — including Fortune 20 and industry-leading digital marketers — to reach 96% of adults in the U.S. DRINKS’ WaaS managed brands, Wine Insiders and Martha Stewart Wine Co., are the leaders in premium, affordable ship-to-home wine. DRINKS powers this unique ecosystem with its patented DRINKS IQ technology, including the ability to customize merchandising and deliver unique recommendations and messaging for each shopper. We are proud to work with top influencers and tastemakers coupled with high-quality wine producers from around the world. DRINKS’ data-driven wine sourcing engine delivers exceptional unit economics for WaaS partners, with private label packaging designs informed by machine learning and optimized for online consumer appeal. DRINKS was named one of America’s Best Startup Employers by Forbes for the past two years, a top place to work by Built In LA for the last three years, and was recognized as the Most Innovative Retail Model by Modern Retail in 2020.

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