Coddle

Coddle is a new, direct to consumer, smart furniture brand designing furniture and systems that are responsive to both body and space, tapping trends towards small space living, space efficiency, de-cluttering and 'digital nomads', Current products include the flagship Coddle Couch offering 16 different positions, memory foam comfort, power and USB built in and delivered in a box. Also a matching recliner chair, ottoman topper for increased sleep comfort when using the couch as a convertible sleeper sofa and a memory foam pillow. Within one year the company has proven market demand and optimized both operations and marketing strategy and achieved profitability three months running.

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