Clicktale

Clicktale taps into the wisdom and behavior of millions of visitors so that businesses can deliver the best digital experiences and drive amazing business results. Complex behavioral patterns are synthesized based on millisecond-level actions such as hovers and scrolls, enabling businesses to interpret their customers’ digital body language and understand intent. The pioneer in Experience Analytics, Clicktale marries cognitive computing, machine learning and psychological research to automatically surface issues and answer questions that keep executives up at night. With unique behavioral data, clear visualizations, and world-class customer experience expertise, Clicktale is driving the “Experience Era” at the world’s leading brands. Clicktale’s global customer base includes Walmart, Microsoft, Adobe, MetLife, The Royal Bank of Scotland and Avis. Clicktale. Answer anything. Primary Benefits - Understand customer intent and digital body language - Rich behavioral data replicating every in-page visitor interaction, down to the millisecond - Quantify impact - Discover the business impact of visitor behavior, gestures and mindset. Create advanced segments to track behaviors observed in recordings. - Prioritize - Identify in-page critical paths & junctures. Find best/worst performing paths and get insights on how to guide them back in the right direction. - Innovate - Bring better experiences to market faster by automatically surfacing opportunities and challenges affecting business results, including questions you never thought to ask. Key features Watch and download Session Replays of your customers' actual browsing behavior. See every mouse move, click, scroll and keystroke. Data-rich, high fidelity Heatmaps aggregate thousands of browsing sessions showing you where visitors look, where they click, where they skip and how far down they scroll. Form Analytics helps increase your online forms' conversion rates by revealing which fields take too long to fill, are often left blank, or cause your customers to leave. Segment customers based on any browsing behavior or business process. Understand customers who have abandoned your funnel, experienced errors, or could not find what they were looking for.

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