Cinch Financial

Cinch is your personal, always-on, always-loyal CFO. Our goal is to take care of your financial life and manage it for you – holistically, and all in one place. All the hard, painful stuff most people hate we will handle for you with only your financial health in mind. We do this through our intelligence platform that will drive autonomous personal finance – the software that acts as an always-on fiduciary agent across your entire financial life in one single package and across all your financial accounts. We use innovative technology and behavioral science to optimize financial decisions of any size – from how much to save each month, to the best path out of credit card debt, to making sure you never overpay for car insurance (or any financial product) ever again. We’re starting with your everyday finances – your debts, savings, day-to-day cash flow, insurance, and large monthly bills – and then turning to your big goals like buying a home, large future expenses, and retirement savings. By starting with the “today” money decisions, the future begins to take care of itself. And we will be there as your life, and all the financial products out there, change. Technology has made it so that you can manage your entire life between 5-6 apps on your phone, but personal finance hasn’t caught up. That’s where Cinch comes in – it’s a comprehensive, holistic, and totally unbiased platform that has only your financial health in mind.

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