Century Interactive

Call tracking is all about making advertising measurable. Businesses across the country are implementing call tracking solutions to optimize the performance of their advertising spend. By assigning a unique phone number to each advertising or marketing campaign, a business will be able to track all of their phone calls back to the campaign that generated the call. This will allow managers to see exactly which advertising campaigns are generating sales and revenue for their business (even down to a keyword level). This knowledge will give them the opportunity to improve your marketing ROI and produce more quality leads.

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