Brand Connections

At Brand Connections, they do today what they’ve always done: listen to the ever evolving needs of marketers and respond by developing solutions. Marketers told us the current agency model is broken. They said they didn’t want MORE agency partners, they wanted fewer, better partners. They listened not only to what they wanted, but what they didn’t want. They heard about the inefficiencies of some of the big agency holding companies as well as the struggles of working with multiple boutique agencies. We heard their annoyance with agency “pitch teams” and the challenges of primarily junior talent on account teams. We talked to hundreds of marketers to ask them how they would structure an agency, because if anyone knows how to build a better mousetrap, it’s a marketer.

show less