Bling Jewelry

BlingJewelry.com: top E-commerce Jewelry Site In just eight short years, Bling Jewelry has grown to be a top E-commerce retailer of modestly priced costume jewelry and classic sterling silver pieces. With a straight from production to consumer business model they are able to keep prices competitively low. This plus a large variety of over 20,000 different products has made the site a strong destination platform within the jewelry E-commerce arena. Bling Jewelry was established in a one bedroom apartment in New York City by founder Elena Castaneda who started it on a shoestring budget; the company has been self-funded ever since. On target to do over $15 million in sales this year, Bling Jewelry is set to continue their growth through their E-commerce site and external marketplaces. The site’s key to garnering so many longtime customers is the constant update of new merchandise. From classic everyday pieces to on-trend inspired jewelry, the site’s extensive collection caters to a variety of customers including men, women and children. Through using social media and celebrity partnerships, Bling Jewelry has been able to use exterior outlets to draw in more clientele. “We are excited to announce our collaboration with Amanda Sanders – celebrity stylist featured on The Real Housewives of New York City,” says Castaneda. Sanders has used her expertise in personal styling and fashion to curate a collection directed towards a variety of looks. The curated collection is sold on BlingJewelry.com Castaneda attributes part of the company’s success to the fact that everything is done in house. From product design to warehouse fulfillment, their entire business is run by over 40 employees out of their Manhattan office. Castaneda, a New York native, believes that businesses are able thrive within New York City.

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