Black Swan Data

Black Swan is the leading provider of predictive consumer trend insight. Our SaaS platform, Trendscope, is disrupting the $90bn market research and insights industry.  Traditional market research is slow and expensive. It forces customers into long and expensive product innovation processes that are inefficient and subjective ( ~80% of CPG innovation fails).  Established brands are losing out to agile challengers who can move quickly and respond to fast moving consumer trends. However, Black Swan provides insight that traditional market research companies cannot. Black Swan predicts future trends by utilizing public online digital content. Social media, e-commerce reviews, blogs, search and other online sources together represent the worlds largest record of human thought, yet remain underutilised in business decision-making. Trendscope uses AI, deep learning and NLP techniques to transform this raw content into powerful and accessible predictive insight for our subscribers.

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