Babycenter

BabyCenter, a subsidiary of Johnson & Johnson, is an informational website on on conception, pregnancy, birth, and early childhood for parents and parents-to-be. Together with its companion site [ParentCenter](http://www.ParentCenter.com), a resource for parents of children ages 2 to 8, BabyCenter helps users find the information and support they need during pregnancy and in caring for a baby, toddler, or child. BabyCenter offers a variety of services, which are all free. Apart from the basic parenting guidance, there is information on shopping for baby gear; they claim to help parents to make better buying decisions with theirpopular buying guides and product comparisons. In addition, users can directly purchase merchandise from the BabyCenter Store. Lastly, there is a community aspect to the site. Bustling bulletin boards, online chat sessions, and Q/A are all great resources for the first-time parent. Expectant mothers can talk to other women due around the same time as them as well as medical professionals to have questions answered. BabyCenter was the winner of the Best family and parenting site category in the 2006 Webby Awards.

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