Aberdeen Group

Aberdeen is the leading global provider of behavioral-based solutions to drive your sales and marketing funnel by identifying, prioritizing, and engaging prospects to accelerate your revenue growth. Our solutions combine buyer intent data with data science and analyst insights to ensure that our customers are presenting the right solutions to the right problems at the most impactful time in the buying journey. Aberdeen solutions include the industry’s most powerful demand gen programs and programmatic advertising based on our unique Buyer Intent Data and other B2B Marketing Data combined with Aberdeen’s independent fact-based Industry Research. Our products and services increase the flow into your funnel, include discovering in-market stealth prospects in the “identify need” and “identify solutions” phases of their buying journeys. Once in the funnel, we track buying journey movement and trigger actionable events based on the prospect’s behavior.

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