Backbay Communications

BackBay Communications is an independent strategic branding, marketing and public relations firm focused on financial services. BackBay takes a brand-centric approach to developing positioning and building integrated communications programs. BackBay provides marketing strategy, content development, creative design and multi-channel distribution to build brand awareness and credibility and drive new business for their clients. They work with a range of financial and professional services clients including banks, consultants, hedge funds, insurers, investment advisors and mutual funds. They have particular expertise working with private equity firms and financial technology companies. BackBay offers a unique combination of content and creativity. Their services include public relations, branding, website development, marketing materials, videos, advertising and social media. They are highly regarded for their thought leadership initiatives and relationships with the major business media. With offices in Boston, London and New York, and international agency partnerships, BackBay serves financial and professional services companies around the world.

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