Support the public relations team in the company’s on site showroom. Help prepare for events and client meeting both in office and on site. Consistently maintain and organize showroom. Knowledgeable about current clients and their product lines. Manage the importing and exporting of samples through Fashion GPS.

* Oversee brand management for international natural cosmetics brand, Bellavia. * Responsible for the conceptual development of the brand and product strategy across Germany, Spain and Italy, including the setting of style guides, brand guidelines, brand vision and value proposition. * Manage campaign development across all channels (CRM, performance marketing, eCom, etc.) * Oversee the design team in all content creation- from conceptualising creative content and art directing all photoshoots. * Manage the product experience, leading product development, pricing and new product launch strategies. * Regularly conduct competitor and customer insights analysis * Regularly analyse sales forecasts and relevant financials and reporting on product sales, conversation rate, etc.

* Head of online and offline marketing for Beets&Roots across Germany. In charge of developing and maintaining the brand’s image and voice on and offline. * Manage the company’s social media accounts and collaborate with like-minded brands and influencers to increase engagement, brand awareness and revenue. * Conceptualise and design all creative brand content on and offline, as well as plan and art direct all brand photoshoots. * Responsible for designing, planning and scheduling email marketing campaigns to inform B2C customers and B2B clients of company news and offerings, as well as manage retargeting campaigns and email automations. Show less

* Conceptualise, build and monitor web campaigns for clients Independent, Evening Standard and Telegraph in the UK market with the objective of building customer retention and increasing monthly revenue through new and existing revenue streams. * Partner closely with our UK media partners and advertisers to conceptualise, sell and ghostwrite advertorials centred around seasonal campaigns. * Create, schedule and organize new campaigns for our clients' websites and investigate new revenue streams. * Develop and execute SEO best practices and regularly create high-quality content for clients' websites. Show less

* Generated and secured coverage across print and online platforms in national, regional and international markets. * Supervised the production of all look books and press materials by working across departments and with external creative agencies. * Hosted key media and influencers at events and seasonal press previews to ensure new collections were at the forefront of media coverage each season. These led to an abundance of coverage for the brand in top fashion publications such as Vogue, Harper’s Bazaar and ELLE. * Positively managed internal teams and three external PR agencies in New York, France and Russia. Show less

* A member of the Accessories and Lifestyle team, on the De Beers, Spiegelau, IWC Schaffhausen, and Buccellati accounts. Generate media alerts, releases, and pitches in order to secure coverage across online, regional, and national platforms. Also in charge of brand account reporting by continually tracking coverage. Involved in the development of short-term and long-term PR strategies and campaigns. Maintain industry, media and influencer relationships.

* Managed all press opportunities across online, print and social media platforms. Secured press coverage in national publications such as: The Wall Street Journal, Food Network Magazine and Rolling Stone. * Spearheaded the growth of Baked by Melissa’s robust influencer community to amplify brand messaging around key initiatives. * Developed press strategies around product launches and brand initiatives to ensure they became buzzworthy news in the media.

Ever since she was a little girl, Melissa has loved to bake. So when she was fired from her job in advertising in 2008, Melissa decided from that moment on she was going to do what she loved. Drawing on inspiration from the care-free rock 'n roll culture of the 60's and 70's and the idea that people should be able to taste more flavors without that post-dessert guilt trip, Melissa engaged the help of some key people in her life, and in 2009 opened the first Baked by Melissa shop, in New York City's SoHo district.