Initiated a highly successful hotel Website and online channel strategy. Analyzed reports to measure website performance, and adjust programmes accordingly to maximize or maintain success. Online booking was doubled at the 6th month after launching the hotel website.

My primary focuses are in applying data mining techniques, doing statistical analysis, and building machine learning, NLP models that integrated with our product applications. Lead projects: model customer churn, CLV, text classification, text mining and sentiment analysis of customer support tickets, predictive analytics of NPS , and more.

* Successfully led the company's process to participate in the SAP Startup Focus program, which supports startups in developing new applications on SAP technology, including SAP HANA and SAP Cloud Platforms. * Researched and evaluated the AI chatbot for the customer service market. * Developed new analytics reports and delegated tasks to team members. * Interpreted data and drew conclusions for customers’ action and strategy. * Developed and maintained quality content to meet specific project needs and corporate goals. Show less

* Directed regional and international sales and marketing initiatives. Developed and implemented a customer relationship management program, which expanded the client base by 50%. Generated over $1 million in annual sales revenue and hit the KPI ahead of the deadline. Established a good working relationship with clients and partners from all over the world.

Developed and implemented long term and short term sales strategic plans for both international and domestic travel markets. Signed 12 travel agencies to bring us on-going group business in 6 months, and increased the annual sales by 20%. Directed a complete website re-design, that increased the website visual appearance and user experience. Increased online revenue by 20% through search engine optimization, search engine marketing, email marketing and social media initiatives. Established solid relationship with other attractions, hotels, airline partners, tourism boards, online travel agencies etc. that sell Toronto as a tourism destination, and increased sales by joint promotions

* Price anomaly detection * Bayesian estimation of dynamic pricing * Time series analysis and forecasting * CLV * Text mining and sentiment analysis * Text Classification * String matching * Recommender system * And more