Sherisa Cruikshank

Sherisa Cruikshank Email and Phone Number

Marketing And Brand Strategy Consultant @ Cruikshank Consultancy

Sherisa Cruikshank's Contact Information

Sherisa Cruikshank work email

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Sherisa Cruikshank's Current Company Details

http://www.paloalto.com

Cruikshank Consultancy

Marketing And Brand Strategy Consultant
Website:
http://www.paloalto.com
- Confidence inspiring senior-level marketer, brand and content strategist - Strategic orientation and approach to solving business and brand implementation challenges - Social media savvy with experience improving performance across platforms - Senior level campaign development and copy writing skills - Proven leadership in a range of marketing and management roles - Compelling presenter with experience commanding attention in groups and large events - Likable, genuine, smart, spirited, critical thinker with a refreshing work ethic - Consistently able to learn new tricks Specialties: Content and brand strategy, buyer persona research and mapping, marketing and business planning, social media strategy, digital communications, executive level writing, print and digital content. I enjoy team building and have more than a decade of management and leadership experience. Skilled negotiator and proven experience in dispute resolution and crisis communications.

Sherisa Cruikshank Work Experience

  • http://www.paloalto.com
    Family Care Coordinator
    Maple Star Oregon Aug 05 - Jun 06 · 10 mos
    Portland, Oregon, United States
    Responsible for recruitment, training and certification and annual evaluations of specialized foster care providers serving high risk youth in Oregon. Facilitated support groups for family care providers. Provided counseling, academic skill building, goal setting consultation and information about legal rights to youth.
  • http://www.paloalto.com
    Founder
    Bridging Worlds Northwest 2003 - 2006 · 3 yrs
    Led a partnership between the national Bioneers organization and Lane Community College (awarded one of 50 colleges committed to saving the planet) to host an annual 3-day conference focused on solutions to the world's most pressing environmental and social challenges.
  • http://www.paloalto.com
    Senior Account Manager
    Funk/Levis & Associates Nov 07 - Feb 11 · 3 yrs 3 mos
    Eugene, Oregon, United States
  • http://www.paloalto.com
    Chief Marketing Officer
    Osoeco Jul 07 - Nov 07 · 4 mos
    * OsoEco was a web-based tech start-up and social networking community focused on “Sustainable Social Shopping.” The site allowed users to discover, research, and recommend green products and services and interact with friends, interest groups and experts in the green space. Responsibilities included: * Contributing to the conceptual development of the on-line social network with a focus on user experience, branding and key message development * Project management for the start-up team and dev. team, ensuring that key milestones were accomplished and technology development remained on track * Researching the trends in the highly competitive environment of Web 2.0 start-ups (with a focus on “social shopping” and the LOHAS market) * Assisting with the development of the business plan * Identifying investor opportunities and scheduling presentations * Preparing written proposals to secure both Angel and Venture Capital Investment Show less
  • http://www.paloalto.com
    Executive Director
    Community Mediation Services Jul 06 - Jul 07 · 1 yr
    * Responsibilities included a range of administrative, PR and operational duties required to implement the Board approved strategic plan including: * Budget development, oversight and payroll administration * Development of operational funding strategy to include a mix of grant writing, donor development, earned income and contractual partnerships * Supervision of 3 program managers – providing performance evaluations, program support, hiring and termination * Performance of HR duties, selecting benefits package, establishing personnel policies * Networking with local and statewide professionals in the conflict resolution, K-12 and higher education, human services and juvenile justice fields * Coordination of agency relations with volunteers, partners, community groups, and local government agencies * Development of brand to raise organization’s profile * Content development of newsletters, print advertisements and PSA's Show less
  • http://www.paloalto.com
    Program Manager
    Catholic Community Services Of Lane County Inc Mar 00 - Aug 05 · 5 yrs 5 mos
    Springfield, Oregon, United States
    * Hiring, training and conducting annual performance evaluations for 5 – 7 case managers serving abused children (birth to six) reunified with birth mothers in the early stages of substance abuse recovery, in a small residential program * Establishing and maintaining relationships with Lane Community College and University of Oregon Human Services programs resulting in program enhancement and intern learning opportunities * Coordination of fund raising efforts through grant writing (including a Federal VISTA award) and donor development Show less
  • http://www.paloalto.com
    Seo Content Strategist
    Merkle|Rkg Jul 11 - Sep 12 · 1 yr 2 mos
    Charlottesville, Virginia, United States
    At RKG, I work with the social team on the development of service offerings in the social space. This includes a robust audit, competitive analysis, and custom strategy for enterprise level B2B and ecommerce clients. I also provide oversight for the copywriting team to ensure that content is optimized for SEO best practices and promoted across digital channels. Blogger outreach and article writing also fit into the mix. As a general rule, I don't budge without a thorough understanding of business goals.
  • http://www.paloalto.com
    Marketing And Brand Strategy Consultant
    Cruikshank Consultancy Apr 13 - Present · 11 yrs 9 mos
    * Bespoke Marketing, Brand, & Creative Strategy Consultancy with a focus on long-term retainer engagements and building in-house teams for the travel, outdoor, education, and fitness verticals. I help brands: * Establish and strengthen brand assets and brand stories to achieve priority business objectives * Develop and implement marketing and content strategy * Develop product launches, product packaging design, general art direction * Create brand identities and standards for startups * Recruit and hire to create stronger in-house teams * Develop and deploy Paid Advertising Strategy * Publish Email marketing content * Establish Copywriting and editing standards * Conduct Buyer persona research * Establish and implement Brand Voice and Tone guidelines
  • http://www.paloalto.com
    Director Of Brand Strategy
    Funk/Levis & Associates Feb 11 - Jul 11 · 5 mos
    Eugene, Oregon, United States
    While maintaining strong client services with the firms largest clients, my role expanded to include responsibilities such as: - Directing and managing the strategic planning efforts of the agency accounts. - Representing the agency in major client and new business presentations,- Quality assurance for creative service delivery- Supervision of account assistants - Briefing team members on strategic direction to ensures that all brand communications aligned with strategyDuring this time period I was deeply immersed in strategic communication planning and campaign development for the launch of two major initiatives. The launch of a new campus for a higher ed client and the expansion of a controversial rapid transit system in the community. Show less
  • http://www.paloalto.com
    Director Of Content Marketing And Strategy
    Palo Alto Software Sep 12 - Apr 13 · 7 mos
    Eugene, Oregon, United States
    Palo Alto Software is the market leader in business plan software development, offering LivePlan as the #1 SaaS product. As Director of Content Marketing and Strategy I lead content driven initiatives across digital channels and develop strategy to improve organic traffic and keyword ranking, inbound marketing, social media engagement, brand awareness and industry thought leadership.

Sherisa Cruikshank Education

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Frequently Asked Questions about Sherisa Cruikshank

What company does Sherisa Cruikshank work for?

Sherisa Cruikshank works for Cruikshank Consultancy

What is Sherisa Cruikshank's role in his/her workplace?

Sherisa Cruikshank's role in his/her workplace is Marketing And Brand Strategy Consultant.

What is Sherisa Cruikshank's email address?

Sherisa Cruikshank's email address is sherisalynn@gmail.com

What is Sherisa Cruikshank's direct phone number?

Sherisa Cruikshank's direct phone number is +15416836162

What schools did Sherisa Cruikshank attend?

Sherisa Cruikshank attended Olivet College.

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Sherisa Cruikshank has interests in Ocean Breezes.

What is Sherisa Cruikshank's role in his workplace?

Sherisa Cruikshank has skills like Content Strategy, Brand Strategy, Digital Marketing, Seo Copywriting, Social Media Strategy, Art Direction, Content Marketing, Social Media Marketing, Brand Developement, Marketing Communications, Seo, Copywriting, Brand Architecture, Brand Development, Social Media, Advertising, E Commerce, Creative Direction, Marketing, Social Networking, Strategy, Brand Management, Public Relations, User Experience, Digital Strategy, Start Ups, Email Marketing, Blogging, Online Advertising, and Newsletters.

Who are Sherisa Cruikshank's colleagues?

Sherisa Cruikshank's colleagues are Kathy Gregory, Kathy Gregory, and Thomas Subias. and Sabrina Parsons.