* Organic Search – Search Engine Optimization * Extensive Keyword Research – Utilize programs such as Google Keyword Tool for keyword traffic * estimates and competitive analysis. * Meta Tag Optimization – Title tags, keywords tags, description tags and alt tags optimization. Internal * links optimization, keyword density, URL re-writing optimization, site architecture and sitemap creation. * Pay Per Click Marketing * Creating, implementing, tracking, analyzing and optimizing Pay Per Click advertising campaigns in * Google Adwords, MSN AdCenter and Amazon Product Ads. * Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, * increase ROI and increase lead generation. * Email Marketing * Email List & Marketing Campaign Management – Customizing third party email templates to suit * company marketing style and design needs

* Full ownership of the Organic channel. Leading a team of 1 Product Manager, 6 developers, 1 SEO specialists QA and Design in managing all organic pages across 7 domains. * Developing roadmaps for new products, sections and websites. Working directly with C-Suite and Head of Product to finalize and execute high priority goals. * Ownership of quarterly goals, project workflow, ticketing, sprint planning and standups. * Working across teams to execute on key initiatives, this may include data deck, engineering, content, * design, analytics and QA. * Managing on-going tasks, such as backlinks cleanup, resolving indexation issues and page * experience/speed optimizations. * Focus on a/b testing to improve bounce rates, time on site and click to flows.

* Developed and executed formal test plans, defined and tracked key quality assurance metrics and performed quality audits across various functions to ensure standards and procedures were being followed. * Documented and communicated issues found during the course of testing and worked with development to resolve the issues. * Coached team members on technical and proprietary tools required to configure, test, debug, monitor, and report on system specifications. * Coordinated the work of aligned setup analysts, monitored task completion, and communicated team schedule and status.

Information Architecture - Rolling out improvements, channel-by-channel, to improve the site’s IA and content organization to better align with user needs and improve content findability. > Competitor Analysis - Analyzing top competitor sites for target keywords, checking optimization techniques applied, analyzing quality of back links and outbound links and strategies used to gain traffic. > Google Penalty Remediation - Focused on taking an in-depth look at backlinks and identifying the types of links that might be perceived as inorganic or unnatural and adding to disavow file. > Content Consolidation - Remove duplication and older content, consolidate cases of approx. duplication. PageRank consolidation via redirects and consolidation of like content. > Experienced in using website analytics and SEO software such as Omniture SiteCatalyst, Google Analytics, Google Search Console, Moz, SemRush, SpyFu, Raven Tools and Ahrefs.