* Interacted with thousands of customers while handling company products and sales * Recorded daily inventory

* Developed the content strategy across multiple channels, including newsletters, social media, blogs and SEO articles, native articles, videos, collateral, and website content, focusing on the customer journey * Directly managed and mentored a team of copywriters and reviewed all deliverables to ensure first-rate content that drives action * Reviewed analytics to provide insights on content effectiveness and optimize work based on results * Established best practices and workflows for content creation, including processes, efficiencies, templates, style guides, SEO keyword strategy, etc.

* Wrote copy for websites, social media, blogs, display ads, radio and TV ads, email campaigns, designed content, print ads, outdoor ads, etc., for a wide variety of clients * Managed copywriting team and content strategy, ensuring deadlines are met with high-quality, error-free deliverables * Led creative direction of integrated marketing campaigns based on client objectives

* Wrote current and entertaining posts for PopShack’s blog and mobile application that are relevant to the pop music industry and events at PopShack * Managed user comments and responded accordingly * Shared original articles on PopShack’s social media platforms to invite followers to read and share * Utilized WordPress and HTML encoding to format articles and analyze blog statistics

* Planned and executed the overall sales and marketing plan for a multimillion dollar company to effectively link a broad range of products to specific market sectors * Created branding for internal and external corporate documents, including memos, sales sheets, and brochures * Evaluated and selected the most efficient software to create marketing documentation * Managed brand elements and create a consistent identity to increase brand awareness

* Wrote enticing copy for print, digital, outdoor, radio, and television advertisements * Developed campaign executions for clients ranging from small businesses to global brands * Created content to cultivate and maintain individual brand personalities and provide creative direction * Managed multiple clients’ social media accounts, including Facebook, Twitter, Instagram, Pinterest, and Google+, with up to 1.5 million followers * Wrote blog articles for promotional, informational, and SEO purposes pertaining to various industries, including medical, advertising, and retail * Proofread initial and final executions thoroughly and approve for use * Wrote Google AdWords text ads using best practices and attention-grabbing language

* Wrote results-driven copy for all digital assets * Developed monthly social media editorial calendars for multiple clients across all platforms, managed accounts, and responded to comments and reviews * Created and executed award-winning paid social media campaigns using strategic targeting and compelling copy