● Brought the consumer to life for the senior management team and across the organisation. ● Developed a holistic understanding of the customer experience across multiple purchase channels through a bespoke consumer immersion programme for senior management and the marketing, sales, promotions and activation teams. Key Achievements ► The marketing, sales, e-commerce, communications, digital and management teams gained a deeper understanding of the path to purchase experience, and are now able to identify the underlying drivers, barriers and trends that influence the purchase in the different touchpoints. ► Leading and facilitating a 2-day workshop and brainstorming, I helped each team formulate specific actions and commitments through a better understanding of Dyson customers.

● Led the development of 4 divisions’ market business strategy to 2020. ● Developed strategies and plans for due implementation and ensured consistency of financial figures. Key Achievements ► Identified & communicated consumer trends, identified growth opportunities & risks, selected strategic input and propositions, articulated the story across different business functions and delivered the plan. ► Created an omni-channel customer journey (strategy) with one brand leveraging trends across multiple channels (B2C, B2B, D2C, retail, consumption behaviour, etc) to identify tangible opportunities to drive volume, profit and brand equity.

Responsible for the process and management of the market research team and its projects across all categories: shelf stable milks, coffee, beverages, culinary products, chocolate, ice-cream, pet food, nutrition, yoghurt, waters and breakfast cereals.

Accountable for innovation development from new idea creation, developing innovations that respond to trends, identifying opportunities, and inspiring innovation based on unmet, or new consumer needs Bringing consumer obsession (customer centricity) into the heart of the Healthcare community Steer the development of strategic brand and category foundations incl. brand, target audiences, consumer journeys, and shopper & e-commerce understanding

Helping organisations improve their performance and discover the potential and effectiveness of insights by improving their capabilities.

Responsible of market research and consumer insight activities for all Downstream Retail business areas including, Fuels Marketing, Promotions, Digital, Media and Communications, Sponsorship, B2B, Non Retail (shops), Innovation, and Network. Lead a team of 8 research coordinators for the development of consumer and marketing insights at a global level.

Responsible for the development of brand strategy, communication and innovation pipeline of dairy products, management of global and market-specific new-product launches, leading of international and cross-functional teams and implementation of marketing best practices.

A consumer insights, marketing and strategy consultancy that specialises in helping businesses identify insights and turn them into action and maximise their ROI from investments into research.