* As part of the Digital Lab team and with the objective of identifying the cause of the drop in e-commerce traffic from the email channel: * Audit of Sephora France's emailing performance with Google Analytics and Adobe Campaign * Recommendations and presentation of results to business teams

* As part of the International CRM team and with the aim of delivering best practice on a global scale: * Creation of B2C emailing campaigns for loyalty and animation * Customer targeting recommendations and sharing of global guidelines for the EMEA, AMER and APAC regions * Redesign of service trigger emails (order confirmation, shipping confirmation, back in stock, e-gift card). Prioritisation according to KPIs. * Coordination of customer experience and launch of Member's Day loyalty campaign in APAC Show less

* On the B2C market Great Britain and Nordic countries : * Development of new site designs through A/B testing, creation of content pages and SEO optimization through an internal CMS. * Target setting and sending of B2C emailing campaigns with Neolane. * Creation and sending of SMS and Whatsapp campaigns. * Daily reporting using Google Analytics. * Preparing and participating in the launch of promotional campaigns: monthly benchmark, checking that the site is working properly, displaying prices, monitoring campaign performance in real time... Show less

* Within the Sales Operations team whose objective is to improve sales performance: * Projects to improve the quality of Salesforce CRM customer data used by marketing, sales and top management (duplicates, prospect segment change, certified partners flag, tier change, user left compagny) * Creation of a Linkedin Sales Navigator sales performance tracking file on Excel. Increased engagement of sales people. * Sending a monthly internal team newsletter with Bananatag * Realization of a customer journey benchmark for the redesign of the new Criteo campaign management platform * Customisation and implementation of new functionalities on the Salesforce CRM tool in coordination with the regional sales and IT technical teams * Contributed to the development of training tools for new sales representatives Show less

For the 3 B2B sites (businesstravel.accor.com, meetings.accor.com and travelpros.accor.com) : Development of new web projects (tools: Meetings space calculator and converter / pages: redesign of the Meetings site, AccorPlus Business Travel loyalty program): collection of needs, proposals, marketing validation, UX/UI confirmation and customer paths, IT prioritization and integration, project acceptance and launch. Creation of B2B emailing campaigns for loyalty and promotions on a basis of 50,000 customers. Analysis of the results and presentations to the teams (email campaigns, user feedbacks on the UX of the sites) Show less

* As a consultant, I carried out several missions: * 𝗖𝗹𝗮𝗿𝗶𝗻𝘀 (project contract * 7 months) * International CRM project manager * 𝗔𝗗𝗗𝗘𝗩 𝗠𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 (fixed-price contract * 15 days) * Animation of a Design Sprint workshop * 𝗟𝗩𝗠𝗛 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗟𝗮𝗯 (fixed-price contract * 20 days) * Emailing performance audit and recommendations for Sephora France * 𝗟'𝗢𝗿𝗲́𝗮𝗹 𝗚𝗿𝗼𝘂𝗽 (project contract * 1 year and 3 months) * Project manager for SkinDR & Open Innovations services deployment Show less