Head Of Shopback Mart, Taiwan
ShopBack Mart provides a way for consumers to earn cashback by uploading their receipts from offline purchases.- Led the commercial team of an offline affiliate marketing business unit to drive growth, overseeing business development, account management, and marketing initiatives on both the demand and supply sides.- Established partnerships with FMCG brands using innovative OMO marketing solutions, resulting in 2.8X YoY revenue growth and a 59% YoY increase in profitability. - Developed effective strategies for user acquisition and retention through marketing activities, while also broadening partnerships with media agencies and retailers by enhancing product solutions.