Kevin Woo

Kevin Woo Email and Phone Number

Senior Manager, Product Marketing @ Mackenzie Investments
toronto, ontario, canada

Kevin Woo's Current Company Details

mackenz.ie

Mackenzie Investments

Senior Manager, Product Marketing
toronto, ontario, canada
Website:
mackenz.ie
Employees:
1243
Industry:
Financial Services
Versatile marketing professional with 10+ years of progressive and customer-centric experience. A strategic, collaborative thinker who is passionate about creating marketing content and experiences that build awareness, generate growth and connect products with their customers. Data-driven with a mindset towards tracking, measuring and optimizing for success. Experienced in crafting unique marketing strategies and content for multi-channels with proven results. Areas of Expertise: Brand Management, Content Marketing, Customer Relationship Management, Data Analytics, Demand Generation, Digital Marketing, Email Marketing, Event Management, Marketing Automation, Marketing Operations, Omnichannel Marketing, Product Marketing, Project Management, Search Engine Optimization (SEO), Social Media Marketing, Team Development & Motivation

Kevin Woo Work Experience

  • mackenz.ie
    Marketing Manager
    Fiera Capital Aug 15 - May 16 · 9 mos
    Montreal, Quebec, Canada
    * Created and led marketing campaigns and other marketing initiatives to support sales objectives * Managed go-to-market initiatives for the launch of 4 new products * Created and refined content that supported the buying cycle: presentations, guides, white papers, blog posts, videos * Conducted competitive and market analysis, with the overall goal of improving product positioning and value proposition * Empowered sales team by providing the them with tools, initiatives and training in order to continuously improve sales lead quality
  • mackenz.ie
    Senior Manager, Product Marketing
    Mackenzie Investments Jul 20 - Present · 4 yrs 6 mos
    Toronto, Ontario, Canada
  • mackenz.ie
    Director Of Marketing
    Fiera Capital May 16 - Jun 20 · 4 yrs 1 mo
    Montreal, Quebec, Canada
    Fiera Investments is wholly-owned by Fiera Capital Corporation, one of North America’s leading independent asset management firms. With more than $164 billion in assets under management as at September 30, 2019, Fiera Capital offers to institutional, private wealth and retail markets full-service, integrated portfolio-management solutions that span a broad array of traditional and alternative asset classes. Develop and execute strategic marketing strategies and communication plans that build brand awareness and drive growth into products Work with CEO and senior leaders to identify key priorities and develop marketing solutions
  • mackenz.ie
    Product Marketing Specialist
    Franklin Templeton May 12 - Aug 15 · 3 yrs 3 mos
    San Mateo, California, United States
    * Developed and refined content that supported the sales process * Created compelling product stories, ensuring a cohesive and consistent message across all materials * Built strong relationships with product teams, developing a deep understanding of each product’s strategy to optimize messaging
  • mackenz.ie
    Sales Support Specialist
    Franklin Templeton Aug 10 - May 12 · 1 yr 9 mos
    San Mateo, California, United States
    Supported sales team through lead qualification, logistics and reporting.
  • mackenz.ie
    Client Services Representative
    Franklin Templeton Aug 08 - Aug 10 · 2 yrs
    San Mateo, California, United States
    Delivered award-winning service to customers.

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Frequently Asked Questions about Kevin Woo

What company does Kevin Woo work for?

Kevin Woo works for Mackenzie Investments

What is Kevin Woo's role in his/her workplace?

Kevin Woo's role in his/her workplace is Senior Manager, Product Marketing.

Which industry does Kevin Woo work in currently?

Kevin Woo works in the industry Financial Services.

What schools did Kevin Woo attend?

Kevin Woo attended York University.

What is Kevin Woo's role in his workplace?

Kevin Woo has skills like Financial Services, Mutual Funds, Investments, Marketing, Strategic Communications, Marketing Strategy, Marketing Communications, Project Management, Product Marketing, Social Media, Corporate Communications, Wealth Management, Financial Analysis, Strategy, Digital Marketing, Creative Writing, Data Analysis, Email Marketing, Strategic Planning, Content Strategy, Digital Strategy, Social Media Marketing, Event Management, Brand Management, Content Marketing, Demand Generation, Customer Relationship Management, Search Engine Optimization, Salesforce, Google Analytics, Wordpress, Html, Microsoft Office, Instagram, Facebook, Twitter, Youtube, Adobe Acrobat, Leadership, Team Leadership, Client Relations, Pardot, Mailchimp, and Workfront.

Who are Kevin Woo's colleagues?

Kevin Woo's colleagues are Paul Williams, Paul Williams, Jacky Poon, Jacky Poon, Linda Di Pardo, Linda Di Pardo, Todd Goncalves, Todd Goncalves, Yik-Yiu Lau, Yik-Yiu Lau, and Yoni Revizada. and Jason Kim.

Who are Kevin Woo's peers at other companies?

Kevin Woo's peers at other companies are Justin Hoekman, Vasundhara Goel, Ruhi Gulati, Perseverance Mathebula, Juan Olveira, and Brad Dossinger. and Reed Dillon. Kevin Woo's peers at other companies are Justin Hoekman, Vasundhara Goel, Ruhi Gulati, Perseverance Mathebula, Juan Olveira, and Brad Dossinger. and Reed Dillon.