• Lead the redesign and development of wyndhamvacationrentals.com (launched in January ’17), achieving 39% YOY improvement in conversion and 13% YOY increase in revenue. • Defined the strategy of wvr.com, while overseeing day-to-day operations, user experience, content management and sales growth.• Was responsible for managing 7 figure site experience budget. • Managed a five member team responsible for delivering against sales targets via CRO and general maintenance efforts aimed at continuously improving the overall site experience. • Partnered with Revenue Management team to identify growth categories and opportunities to elevate through creative merchandising, marketing and promotional planning. • Strategic lead for corporate wide digital initiatives that had cross platform impact – such as Wyndham Rewards, consumer reviews and inventory distribution. • Lead SEO efforts that grew individual organic unit discovery by 4% YOY. • Drove multiple efforts post redesign that still had measurable impacts on conversion rate such as: streamlined checkout, new call center tools (live chat, click to call) and redesigned date picker.

• Managed day-to-day operations, user experience, merchandising, customer service and sales growth of strivectin.com.• Managed site P&L.• Oversaw promotional planning and forecasting – ensuring the creation of compelling offers that align with overall brand marketing calendars. • Directed a team responsible for outlining and executing a site maintenance, enhancement and refresh schedule with a focus on continually improving CRO and SEO. • Lead and directed the redesign and development of strivectin.com (launched in April ’16).• Redefined all customer service touch points and managed our team of CS representatives – ensuring a high-touch experience. • Used a data driven approach, that leveraged standardized reporting and focused KPIs to drive decision making. • Executed site enhancements ahead of relaunch that lead to a 22% increase in conversion.

• Developed marketing/sales strategies for new product and feature enhancement launches – encompassing insights of the competitive space, marketing approach and specific channel strategies.• Managed the rollout of uniform launch strategies ensuring synergies across all business units and teams. • Established unique KPIs that allow for comparing effectiveness of various go-to-market sales and marketing initiatives.

• Responsible for planning/forecasting, email/SEM and site refresh/development work for all of macpro.com.• Managed the development and launch of a mobile optimized version of macpro.com. • Directed a team of five maintenance and development engineers assigned to the MAC NA eComm site. • Created a marketing/site enhancement calendar for MAC NA eComm site based on sales forecasts and upcoming product launches.• Oversaw development of the mobile consumer experience – establishing product and feature enhancement prioritization based on level of business impact. • Co-lead a cross-functional team that successfully concepted, created and launched four interactive flash sale campaigns resulting in four of the five biggest sales days in maccosmetics.com history.