Wasif Waseem Ashraf Email & Phone Number

Pakistan

Lahore, Pakistan

360 Degree is a full circle solution provider firm in Management Consulting. Our key alliances are with Oracle, DTC Netherlands, Straexecute, American Staffing Association and World at Works. The firm has expertise and projects in Public as well as Private Sector. Key Customers & Projects: Orange Line Train, Pepsi Cola, DESCON Engineering, Akzo Nobel, Pakistan Cricket Board, Crescent Bahuman, Crescent Textiles, United Snacks, Zulfiqar Industries, KIP Educatiob System, Qarshi Foods, Service Sales Corporation, Sefam, Pacific Pharma, Remington Pharma, Volka Foods, K-Electric, Abraaj Capital, Ecolean, Maxim, CCL Pharma, Utility Stores Corporation, SBC Ghana, Kashf Foundation, Coca-Cola, Lotte Asia, HAC Agri (Melinda Gates Foundation), SMEDA, Monal Group and Taiga Apparel. At 360 Degrees we strive to provide one stop state of the art professional help to organizations in the areas of HR, Finance, Supply Chain, IT, Sales & Marketing.Our diverse exposure and hands on practice with leading i business houses, has served as an edge to our clients transform their enterprise into a result orientation and delivering competitive advantage, cost effectiveness, enhanced controls, efficiency, pace and support to become and sustain market leaders.360 Degrees helps customers solve their business problems by offering them a portfolio of integrated solutions based on innovative technologies and services.With a focus to offer world class, affordable quality product and service spectrum, our consulting practice has been successful with a proven track record of project execution and delivery.Our product offerings cover solutions for:-Executive Search-HRIS-Alignment of Vision, Mission and Values -Total Rewards Surveys-Human Capital Management-Job Analysis & Job Evaluations-Training & Development-Operational Excellence

Lahore District, Punjab, Pakistan

Lahore, Punjab, Pakistan

Lahore, Punjab, Pakistan

Position is expected to provide leadership for creating Employment Exchange Centers as well as bringing better coordination amongst Government and HR Service Providers. The Task force is represented by members of various ministries, TEVTA, PSDF and Private firms.

Lahore Pakistan

Position is responsible for Human Resources, Engineering, IT and CSR for entire operations.Falling under the Crescent Group's vast umbrella, Crescent Bahuman is a value driven Company founded in 1995. Core business consists of exporting high quality fibrer and Jeanswear to the European, US, Australian and Asia Pacific regions. Its customers include leading brands such as Levis Strauss, Tommy Hilfiger, Espirit, Next, Gap and Mexx. The Company has its global offices in Ireland, England, Italy, UAE, Romania, Turkey and Germany. CBL has a state of the art production facility with residential facility and a lush green 9 holes golf course.Salient Achievements are as below:1. Initiated HR Planning Process and laid foundation for Business Planning across Divisions2. Successfully managed transition from family owned to professionally managed organization structure. 3. Reduced per garment hours and cost through job rationalization resulting in 25% manpower efficiency. 4. Launched revamped PMP, 360 Assessments, Talent Management and Job Analysis5. Claimed 20 Million worth of benefits for workers from Govt Agencies6. Upgraded SAP HR and and Employee Portal7. Successfully managed Engineering Infrastructure and ensured Customer Compliance Audit Pass8. RFID Based piece rate payment system for Production Workers9. Provided HR Support to Sister Concerns of CrescentCompany also operates a successful network of Fashion Retail under the umbrella of Stone Age and Crescent.

Lahore

Fresh Foods is engaged in Sales & Marketing of General Mills International of USA in Pakistan. General Mills is owner of popular brands such as Betty Crocker, Haagen Dazs, Old El Passo, Nature Valley, Jus Rolls, Cheerios, Green Giant, Bisquick etc.

The position heads the Human Resources function of Coca Cola Beverages in Pakistan. It is reported by Managers for Compensation & Benefits, Recruitment, Organization Development, Training & Development, Employee/Industrial Relations and 7 territory HRIR Managers. The position is member of the “Executive Committee” which is the highest forum for strategic and operational decision making in Pakistan.Coca-Cola is the leading brand in the world operating 6 manufacturing plants and 13 sales centers in Pakistan. It has workforce of over 8000 employees and is delivering a double digit growth with an aggressive investment plan in place and progressive increase in market share. The total turnover of the business is in excess of Rupees 24 Billion. Coca-Cola Company has investment commitments of above US $ 300 million over next 5 years considering the potential of Pakistan market.Key Achievements during the initial period are:• Institutionalized HR KPIs for enhanced business delivery• Implemented ‘Talent Management System’• Re-engineered Performance Management System• Successful SAP HR implementation • Initiated and implemented a number of programs for Employee Engagement• Organization Restructuring from territory to functional reporting• Pioneered internal Sales Development Program • Re-launched Vision, Mission and Values program• Successfully negotiated and signed CBAs with local unions

The position headed Human Resource function being reported by managers for Human Resources, Industrial Relations , Training and General Services.. Key deliverables of the job included: Attract & retain high performing talent in line with job competencies  Manage Compensation & Benefits Systems including: Rewards Systems, Salary Administration, Job Analysis & Evaluation, and Compensation Surveys etc. Management of Human Resource function as a source of strategic advantage through effective HR Planning, and provide succession bench. Ensure industrial peace through creation of supportive work environment and diversity program at Haleeb’s Plant Meet HR information needs of the organization through development/management of HRIS. Evolve and support value based organization culture through HR Policies, innovative communication vehicles, and aggressive promotion of Haleeb Vision, Mission & Values. Develop skills critical to organization growth through ‘People Development Programs’ Provide General & Administrative Services to entire organizationAs a member of the Management Committee position was responsible for providing strategic leadership and enhancing business delivery through providing Human Resources. Since my induction at Haleeb Foods I have been able to transform the HR Department to bring it at par with MNC structure. It has resulted in attracting hi-end talent from leading organizations. I have played a key role for setting up a new production facility at Rahim Yar Khan and representing the Company in Dubai, responsible for business development in Gulf Region and re-export to African Markets.

FMCU is the 2nd largest agricultural chemicals outfit in Pakistan, with sales volume of Rs 1 billion (US $ 17 million). The position headed HR function for Pakistan operation comprising of Lahore Head Office, a formulation plant, and sales team. FMC employs 120 permanent and around 450 contractual employees. Key accountabilities of the job included:• Recruitment of high-end talent from Senior Department Heads to labor along job specifications and FMC Standards..• Attract and retain high end talent via performance based pay/rewards /retention strategy, institutionalizing “Pay for Performance” culture and constant re-vamping of the Bonus Policy and Compensation Structure. • Headed the administration function at Head Office, Plant, and Regional Offices in regards to security, housekeeping, communication and General Admin asset management.• Developed leadership across organization through promoting a winning culture, appropriate recruitment, training & development interventions, and bench building for succession planning. I was asked to head the initiative of putting up HR systems at FMC’s Indonesia operation. In the 1st phase Job Analysis/Evaluation were completed and conducted training sessions in Indonesia for this purpose.

Reengineered Rewards Management. Conducted bank wide Job Analysis and Evalutions through HAY method and then prepared a Holistic Rewards Strategy with the help of Towers Perrin.

Lahore

Providing support for HR Operations, Performance Management and Recruitment. Responsible for in-house magazine. Provided necessary HR Support for setting up Concentrate plant in Hattar.

Mba, Business Administration

Activities and Societies: Secretary Publications

Bachelor Of Commerce (B.Com.), Comerce, A+

F.Sc, Pre-Engineering

Activities and Societies: Bazme-Adab Squash Hockey Debates