- welcoming customers into the shop- assisting customers to find desired items- advising customers on new products and encouraging them to buy them- receiving and processing shipments and deliveriesorganising merchandise and restocking depleted shelves so they're attractive to shoppers- informing shoppers about ongoing sales, promotions and discounts to increase revenue- keeping up to date with product information to advise customers and make recommendations effectively- auditing the price of inventory regularlymanaging point-of-sale processes- describing the features and benefits of products to shoppers to increase sales- addressing and resolving shoppers' complaints, such as returns and refunds, to improve satisfaction and loyalty- performing cleaning duties at the end of shiftsassisting the shop manager with miscellaneous duties