• Directing the strategic allocation of an eight-figure marketing budget, driving a 15% YoY increase in client acquisition. Spearheading omnichannel marketing campaigns (TV, social media, SEM, email, print) to achieve over $50M in annual settlements and verdicts.• Increased marketing ROI by 25% through data-driven campaign optimization and efficient budget reallocation across digital and traditional channels.• Leading and supervising operations across 8 office locations in New York and New Jersey, managing 8 branch managers and a team of 180 employees. Implementing strategic management practices, optimizing protocols, and leveraging tactical recruitment strategies to enhance operational efficiency, employee retention, and organizational growth.• Designed the creation of a Client Quality Assurance Department, increasing client satisfaction and retention by 40%, and driving higher NPS (Net Promoter Score) and word-of-mouth referrals, solidifying firm reputation.

Managed accounts ranging from Tree Arborists to Software Technology companies’ digital campaigns to bolster brand awareness and increase leads while maintaining contractual agreementsKPIs-Optimized client’s websites with tactical and aggressive search engine techniques to increase traffic by 21% generating consistent new qualified leads daily.-Produced enticing and engaging digital content to build clients digital communities across all social media platforms.-Built email campaigns that received open and click-through rates of 35% and 10% respectively using enthralling subject lines and captivating snippets of content that kept the client desiring more.

Developed the marketing department by forging key initial digital marketing efforts and creation of e-commerce website providing an additional profitable revenue arm extending branding reach.KPIs-Created alluring, interactive content to engage and network with leads through Facebook and Twitter, email campaigns, and print marketing to build brand awareness.-Performed in-depth analytical research and daily preservation of extensive e-commerce website, search engine optimization and Google Ads campaigns to generate over $100,000 in sales during the inaugural year.-Planned, prepared, and coordinated all aspects of “Associated Surplus Dealers” trade show to organize successful, profitable shows.• Preformed daily maintenance of ecommerce website, search engine optimization and pay-per-click campaigns to generate valuable and profitable results. • Planned, prepared, and coordinated all aspects of tradeshows/events to organize successful, profitable shows.