Consulting project comprised of developing pricing, distribution and visual merchandising strategies for new product line development

Created market, competitor, brand and customer research and analysis - Developed strategy reports, presentations, marketing copy and project pitches for new business development, organised networking events

* Build new automated sales reports to monitor and optimize performance, and improve streamlining across categories- Supported internal boutiques and wholesale network by establishing sales tools, organized & conducted trainings, created & reviewed content for business partners, gained in-depth knowledge of watchmaking and enhanced presentation skills- Prepared 360°product launch plans, optimized sales & promoted products through close liaison with Merchandising, VM, Media, PR, CRM & Wholesale. Coordinated specific projects such as Cartier in Motion exhibition at the London Design Museum Show less

Supported the ongoing development of 3rd party e-commerce channels, partner expansion, and Cartier.co.uk localization, in identifying opportunities to improve onsite offer and conversion- Lead specific projects such as the execution of Click & Collect and its process optimization, analysing the client journey and recommending initiatives for improvement, enhanced problem solving skills- Built automated e-commerce KPI dashboard, monitored sales, conversion & analytics, gained strong Excel skills Show less

Developed CRM system in the UK, incl. comms tools, automated reporting, KPI trackers, trainings, campaigns and targeted client experiences ensuring seamless omni-channel experience- Day-to-day tracking of CRM & CX KPIs and marketing campaigns to drive ROI across channels, which has landed IWC UK boutique 3th position worldwide in sales and a +59% performance increase in FY20- Managing relationship with 17 wholesale partners, and 55 POS, defining 360 strategy including media, digital/e-com, CRM and events, by mirroring retail best practices for a coherent brand experience- Working closely with HQ and Richemont to develop and implement global projects, e.g. Salesforce Service Cloud, Marketing Cloud and a tailored Clienteling app as pilot market, defining new KPIs, a new segmentation model and automated client journeys- Leading UK business development with UHNWI's, private clients & business partners Show less

* Raised POs, reviewed & updated devliery schedules and data sheets * Assisted in the development of in-house product line * Reviewed and approved garment samples

* Conducted in-depth market, target customer, competitor, situation analysis, and client interviews implementing the innovative ‘’Jobs-to-be-done’’ methodology, strengthened analytical skills and critical-thinking- Translated data into 360° marketing strategies against client objectives regarding customer retention and acquisition, content marketing, digital, PR, retail, and reporting to deliver direct ROI. Exceeded sales forecast of a jewelry client by 40%- Created new business development pitches and conference decks- Managed and developed a team of 3 and managed up to 4 projects at a time Show less