Valentina Goh

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  • Marketing Operation, Apac
    Ingenico Nov 2012 - Sep 2022
    • Knowledge sharing on latest Ingenico product and make it accessible to the sales teams• Help the sales teams to qualify the customers’ needs by liaising with the HQ-based marketing and technical teams• Build customized sales case, generic powerpoint presentations and sales kits• Manage APAC intranet & APAC website • Craft internal newsletter, success stories and PR releases for APAC• Responsible for the SEA event planning (identification of the most relevant events, organization and preparation of the events..etc)• Own the configuration and maintenance for all APAC product lines.
  • Franchise Commercial Analyst
    The Body Shop Jul 2012 - Nov 2012
    Singapore
    • Assist in the implementation and roll out of category assortment plans, and maintain category assortment lists• identify opportunities to maximise sales and margin• Assist in co-ordinating the NPD sell-in with pricing recommendations, NPD information, analysis on NPD forecast, review of market orders and order submission to International Suppy Chain.• Track all new product introductions from stock availability to sales performance analysis.• Maintain accurate cost, export and retail price lists and ensure that these are accurately reflected in the system and highlight any cost concerns • Monitor competitor brand positioning and pricing to ensure the pricing strategy is appropriate • Assist in developing and implementing market support plans for key Franchisee markets, including value offers and support for events and track market support against budget. • Assist in annual budgeting.• Prepare regular reports on sales & margin performance.• Manage smaller categories.• Perform on-going trend and industry analysis in the marketplace as required by the Commercial Managers• Maintain filing of category samples and competitor information • Assist in co-ordinating cross-category projects• Build effective working relationships with International Supply Chain, Brand and Commercial teams• Deliver customer service and communications to Franchisees
  • Product Specialist
    Rockwell Automation Jul 2010 - Nov 2011
    • Support product development teams within the business.• Responsible for assisting the product marketing manager in marketing the assigned product line(s), including product planning, definition, pricing, forecasting, promotion, product life cycle management and annual operating plans. • Responsible for the marketing information consolidation, such as monthly report, and some engineering follow up supports by communicating with commercial engineering team.• Responsible for reviewing marketing collaterals and ensure content accuracy in manuals & guides• Ensure marketing collaterals are timely localized.• Assist in the definition and communication of market and customer requirements through interaction with project teams, business teams, and other departments to maximize market success.• Responsible product readiness in SAP system, e.g. using MM function to create new product.• Champion for product catalogs reduction project from public announcement to Sales & marketing team to closing up product catalogs. E.g. successfully discontinued 300 catalogs.• Act as SAP super user: Attend all SAP related meeting, provide training/knowledge transfer to the team and responsible for creating Product Catalogs in SAP MM function including generate Sales related report from SAP.• Responsible for DIO global report creation (market share report, sales vs forecast report, product trend reports) using MS Excel.
  • Config Controller & Product Logistic Team Lead
    Nokia Mar 2008 - Jun 2010
    • Oversee sales packages with BOM content according to country and customer requirements in the relevant system and in timely manner. • Contributing and support the new customization pilots from sales package operative variant management, e.g. using the right operator variant artworks.• Liaise with company appointed agency to deliver the right content.• Responsible for all products Bill of Materials (BOM) and Plan new product introduction change controls with support from cross-functional teams. • Inbox printing & packaging materials preparation accordingly to Country demand planning• Manage communication with suppliers and internal stakeholders on Forecast• Ensure an uninterrupted supply of materials to support production and sales • Performing materials management responsibilities, including communicating, and tracking with suppliers • Communicate any risk to Product manager and proposal alternative solutions.• Ensure Country readiness (e.g Type Approval , Software approval)• Interface with key stakeholders to plan & execute new product launch• Manage implement variant implementation for mature products, and in charge of operators products• Manage inbox accessory / printing & packaging materials change and supporting campaigns changes, e.g. artwork refresh• Manage software upgrade of mature products• Assist Sales Area in ramping down.
  • Assistant Manager
    Nxp Semiconductors Feb 2006 - Jun 2007
    • The owner of short to mid-term business forecast in the Asia Pacific Semiconductor (Identification segment). • Support forecast accuracy to achieve business goals.• Control Orderbook in AP (shifts, cancellations)• Control pricing of order intakes in Asia Pacific. Pricing analysis.• Involved in the logistics management from order to delivery within the AP region. • Other job responsibilities include regional management reporting and participation in business • Arrange workshops for sales team to improve the quality of Forecast, regionally.• Support Marketing events/forums/seminars/roundtable• Responsible for exhibition coordination.
  • Product Engineer
    - Responsible for the whole product life cycle.- Involving on conceptualizing, planning activities.- Liaison for the respective departments (Engineering, software, mechanical, ID, buyer...etc) in ensuring the on-time delivery of product development, from prototyping, engineering run, pilot run to mass production. - Manage the initial production ramping - Responsible for material risk buy in order to support regional business requirements. - Provide new product samples for evaluations as well as to collate feedback,- Participate in the productisation of products; - Monitor project progress and to manage assigned projects; Ensure project activities are executed in accordance with the agreed project schedule.- Liaising with vendors and partner (e.g. MediaRing), and dealing with sale channels.- Responsible for Product launch date and Product roadmap planning. - Successful launched products such as Creative MuVo TX,NX, TX FM, Zen Neeon, Zen Micro and Webcam LivePro!..etc- Serve as the interface between the hardware and software project managers and all line departments involved in the projects- Administer change control in accordance with the change control procedures.- Support project status meeting and coordinating all project resources. Oversee production ramp plans.- Inform management of any changes to allow impact analysis.

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Valentina Goh's peers at other companies are Hai Wang, Lauren P, Michelle Ng, Sonia Lee, Joey Ng, and Evelyn Tiang. and Hwee Sin Yip. Valentina Goh's peers at other companies are Hai Wang, Lauren P, Michelle Ng, Sonia Lee, Joey Ng, and Evelyn Tiang. and Hwee Sin Yip.