AMU Consultants is a Multimedia Solutions Provider I created, dedicated to improving the presence of business, government, law enforcement and academic web sites. In addition to web design in both Flash and HTML, AMU Consultants designs multimedia presentations and promotional CD-Roms, conducts technology workshops and strategies on how technology can improve business.

Develop, package, and evangelize customer experience strategies that drive business goals for Intouch Solution clientsElevate current and new client's digital, multichannel and omnichannel efforts to meet customer needs while driving business goals.Identify and bring forward best in class customer experience approaches to Intouch Solutions and their clientsEstablish Intouch Solutions as "customer focused leaders" in the digital, multichannel and omnichannel spaceDefine "metrics that matter" through digestible and actionable reporting that identify insights, tell a story and establish success Show less

Working on a grant from the National Institute of Justice along with four other distinguished academics in the field, we sought to investigate how police departments in the United States develop an agency of high integrity. Responsibilities included statistical analysis, data collection, presentations, Internet research, and writing.

Instructed the discussion sections to POSC 105, American Political Systems and CRJU 110, Introduction to Criminal Justice. These courses met weekly to discuss a range of topics from Affirmative Action to the Death Penalty. Responsibilities included planning lessons, organizing debates, grading papers, and instruction on various political science and criminal justice issues.

Lead, facilitate, evaluate & create the ”strategy” for EVERSANA products focusing on Digital, Data & Omnichannel solutions.Identify, explore and support the business cases for new EVERSANA products, services, innovations & capabilities that will drive sales, profit and create client delight.Grow the portfolio of sales generated from EVERSANA products year-over-yearIncrease new business wins leveraging EVERSANA products through cross-functional collaborations across the organization including those with EVERSANA DATA & ANALYTICS and EVERSANA INTOUCH. Show less

* Establish best-in-class integrated relationship marketing program involving patients, healthcare professionals, sales and the call center in the UK * Identified eBusiness opportunities in the local markets along with determining both the business value and ease of implementation for business case development. * Determined and developed business requirements along with an execution plan for all major eBusiness initiatives including the development of ROI-related metrics. * Managed a team of front-end developers including designers, content editors and web admins. * Ensured all eBusiness initiatives are aligned with company objectives and add value to the customer experience through market testing, leveraging best practices across markets, competitive analysis, monitoring market trends, and identifying opportunities to manage data efficiently. Show less

* Create and manage cross functional Healthcare Professional Relationship Marketing Program including representation from marketing, sales, managed care, trade and market shaping * Develop strategies and execute tactics to influence Healthcare Professional prescribing behavior * Create ongoing awareness and dialogue with targeted physicians through web content, emails, eDetails, banner ads, direct mail, content syndication, search engines and more to drive business goals * Integrate and leverage all Healthcare Professional touchpoints including conventions and interface * Analyze and report performance metrics showcasing the value of the campaign and program as a whole * Establish the Healthcare Professional Relationship Marketing platform including NovoMedLink.com * Manage a budget of over $6MM from a variety of stakeholders around the organization Show less

* Established disease awareness platform, ChangingDiabetes-us.com driving patient acquisition * Relaunched Diabetes Educator’s portal with a focus on device and product training * Created Voices of Diabetes “Blog” sharing diabetes management best practices between patients following D.A.W.N. learnings * Supported the launch of low dose formulation of Activella through comprehensive online non-personal selling * Developed a patient-centric approach to brand websites

* Franklin Digital LLC was established with 3 focus areas to advance Digital Marketing. * Facilitate the development and execution of a digital strategy for companies wishing to connect to their customers via the web, eMail, mobile, etc. * Serve as an "agency's agency" supporting firms in their quest to provide their clients with superior digital marketing expertise. This includes but is not limited to pitch support and overcoming digital marketing related challenges. * Establish new internet services. Show less

* Responsible for developing a non-personal selling engine geared towards healthcare professionals that will be deployed in Novo Nordisk's top 14 markets to: * Increase reach and frequency * Generate leads * Increase share of voice * Develop and foster relationships with healthcare professionals to drive brand loyalty Manage and work with a team of eMarketers, global and local Brand Marketers, Sales, Market Access, Patient Marketing and Corporate Communications to deliver messages and tools through a variety of means blending personal and non-personal selling techniques to acheive business goals through a unified approach to marketing. Develop ROI methodologies to determine the impact of non-personal selling in Novo Nordisk's top 14 markets as well as develop best practices to optimize future spend.

* Responsible for developing a non-personal selling engine geared towards healthcare professionals that will be deployed in Novo Nordisk's top 14 markets to: * Increase reach and frequency * Generate leads * Increase share of voice * Develop and foster relationships with healthcare professionals to drive brand loyalty Manage and work with a team of eMarketers, global and local Brand Marketers, Sales, Market Access, Patient Marketing and Corporate Communications to deliver messages and tools through a variety of means blending personal and non-personal selling techniques to acheive business goals through a unified approach to marketing. Develop ROI methodologies to determine the impact of non-personal selling in Novo Nordisk's top 14 markets as well as develop best practices to optimize future spend.

* Establish a “Digital” & “Omnichannel” marketing & sales strategy guiding the organization to 2020 * Evaluated and executed field technology solutions to support the diabetes & obesity franchises * Developed a Healthcare Professional(HCP) non-personal selling plan to generate a 4:1 ROI * Manage a team of digital subject matter experts in the area of web, mobile, media & EHR/EMR * Cultivate customer experience (Cx) innovations that meet an unmet need

* Build a 3-5 year vision for healthcare professional and patient relationship marketing (RM) * Develop processes and procedures that allow for the flawless execution of RM projects * Manage a team to support the relationship marketing strategies & tactics * Build an infrastructure and report on performance metrics including return-on-investment (ROI) * Identify opportunities to optimize relationship marketing efforts to improve ROI * Develop ePrescribing capabilities including identifying marketing opportunities * Manage the Patient Assistance Program (PAP) Show less