Tory Enriquez Email & Phone Number

Spring, Tx, Us

Texas A&M Hotel And Conference Center - College Station, Texas

The Woodlands, Texas

• Effectively direct, streamline and manage all tactical aspects of public relations, advertising, online marketing, social media and direct sales for Howard Hughes Hospitality properties, including The Woodlands® Resort & Conference Center, The Westin at The Woodlands®, and The Embassy Suites by Hilton The Woodlands® at Hughes Landing®. • Drive the overall direction and accountability of the sales and marketing teams, along with associated support providers, for all Howard Hughes Hospitality properties. • Champion leadership development while assimilating and leading a diverse, highly talented team driven to succeed. • Develop and implement comprehensive sales & marketing plans to identify new markets, increase exposure and generate additional sales volume.• Work closely with directors to ensure alignment with employee performance objectives, coaching of sales techniques, career development and management philosophy. • Provide reporting, analytics, pricing, market intelligence while maximizing profitability, forecasting and revenue management strategies.• Create and implement annual sales & marketing financial budget.

The Woodlands, Texas

• Provide entrepreneurial leadership by driving the overall direction and accountability of teams at the property as well as extended team of sales & marketing support providers. • Responsible for creating and implementing annual sales and marketing financial budget of $2.5M. • Implement client feedback system to evaluate service levels and enhance repeat booking percentages for conference business. Enhance service levels to 96% approval rating for departments within division. • Lead process to effectively define brand, long-term goals, guiding principles, communication strategies, and service strategies via strategic planning processes.• Plan and execute successful digital marketing and advertising strategy and campaigns.• Actively involved with The Woodlands CVB as well as other community organizations influencing tourism in The Woodlands – CVB Marketing Committee Member.

Del Lago Resort

• Responsible for all aspects of leadership for the sales & marketing teams as well as a sales leader for sales & marketing staff support.• Strong task force contributor in the development of Benchmark company-wide initiatives. Examples include the portfolio’s sales incentive plan, implementation of Delphi Multi-Property Edition (the hotel industry’s premier sales and catering software) and portfolio development presentations. • Developed presentations and served as key owner communications liaison.• Developed and implemented strategic sales & marketing plans. Through critical thinking, ensured strategies were consistent with the dynamic needs and goals of the property both short and long-term.• Successfully developed strong community and public relations for the property by creating and participating in local, regional, and national client events.• Created and implemented a fully integrated training and development program for the staff that incorporated recognition, training, communication and mission statement.

• Managed the property’s proactive and reactive sales efforts.• Developed sales goals and strategies and verified alignment with overall resort business plan.• Identified, engaged, and motivated appropriate sales personnel to aggressively achieve booking goals.• Combined entrepreneurial drive with business-management skills to push gains in revenue, market share, and profit performance.• Communicated clear, strategic sales vision and effectively trained and coached both veteran and junior sales team members.• Created and implemented comprehensive sales incentive plan.• Coached leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals to drive financial performance.• Insightful participant in executive committee meetings, staff, yield management and departmental meetings.

• Consistently top producing sales manager at the resort selling group guest rooms through direct client contact. Maximized total room revenues and profits. • Negotiated and executed contracts to secure guest room revenue, meeting room revenue, food & beverage revenue and hotel services.• Promoted from tour & travel sales manager to regional sales manager one year after entering hospitality sales.• Cultivated and expanded target audiences through client contact and relationship building.• High energy prospector and negotiator.