Consulted and delivered strategy/market analysis, tactical services, product panning, market segmentation, go-to-market strategy, branding, advertising, lead generation, and sales support to both large and small-scale clients. Facilitated customer, analyst, and investor presentations.

Formulated and directed world-wide implementation of corporate image and brand identity; re-designed marketing collateral matrix to meet sales cycle requirements reducing annual costs $250ko Managed integrated tactics for a world-wide Lab Information Management System (LIMS) launch, re-positioning division as technical leader in their market, first year revenues of $20Mo Architect of innovative publicity campaign including media contacts, white papers and press conferences in US and Germany, resulted in record levels of editorial coverage Show less

Delivered leadership and SME expertise to drive overall strategy and product development for bio-pharm, payers, providers, and telecommunications companies. Developed and aligned strategies around use of mobile healthcare technologies, identified potential partners, workflow improvements, and managed technology/testing requirements. Created and facilitated mHealth training workshops for C-level executives and cross-functional staff at various companies.

* The European Connected Health Campus (ECHCampus) is a 'not-for-profit' organisation registered in Northern Ireland, as a Community Interest Company. Co-Chair reponsibilities included: * Lead restructure of European Connected Health Campus aligning strategies w European market * Lead the development and Chair 2nd Annual Leadership Summit w ~200 delegates from across Europe & the US * Define and launch a series of “Collaboration Networks” to address the commercial and ROI needs of the remote patient monitoring market * Establish critical Alliances and Partnerships with related organizations in both Europe and the US Show less

90m technology supplier to the biomedical research & drug development markets.Developed programs for international subsidiaries & distributor network; established global marketing protocols & integrated marketing plans for product introductions worldwide o Coordinated execution of corporate marketing plans across US, European & PacRim markets; liaison between European subsidiary and distributor network and Corporate Headquarterso Established international marketing protocols & implemented integrated sales and marketing plans for new product roll-outs in worldwide marketso Developed & implemented integrated corporate campaign improving awareness by >30% in 12 months; increased North American lead generation by 250%o Directed sales force automation/CRM & lead management steering committee (Lotus Notes) improving sales adoption rate & refining prospect data files Show less

Oversaw and managed internal healthcare start-up and led the development of a “connected health” platform. Defined market opportunities, created product strategies, and identified trends. Developed funding requirements, solution roadmap, routes to market, proof-of-concept metrics, and JV/M&A options.

800m Fortune 500 Company and the world leader in analysis and purification of fluids. Developed infrastructure and marketing core competencies supporting seven divisions.

Led sales, marketing, product planning/management, and corporate governance efforts as an integral member of turn-around executive committee. Devised targeted strategies, launched the first managed services (MSP) offering, and decreased product development cycle. Identified key market segments and defined appropriate offerings and penetration strategies. Directed product roadmap and reviewed M&A opportunities. Initiated and chaired Strategic Initiative, Product Line Review, and Product Pricing Committees to support business objectives. Show less

Led out-bound marketing initiatives and inside sales functions for Healthcare, Manufacturing, Government, and Retail verticals in addition to telesales, marcom, web presence, AR/PR, and creative services. Drove penetration into newly defined ``frontline labor management'' market by repositioning the company and brand from a single application provider to a best of breed suite offering. ; Launched ``User Community'' marketing initiatives including a customer website with 9K new registrants in 15 months along with regional and worldwide user meetings with 1.2K+ attendees. ; Elevated sales efficiency and grew margins 10% by transforming lead qualification process and identifying new market opportunities.

Instrumental in transitioning sales methodologies for GE’s healthcare business unit, aligned focus on delivering innovative solutions for critical customer outcomes by leveraging data analytics and internet of things (IoT) platforms. Integrated commercial partner to support the company’s Brilliant Manufacturing and industrial IoT strategy.

Informatica LLC is 100 percent focused on data because the world runs on data. Organizations need business solutions around data for the Cloud, big data, real-time and streaming. Informatica is the world's No. 1 provider of data management solutions, in the Cloud, on-premise or in a hybrid environment. More than 7,000 organizations around the world turn to Informatica for data solutions that power their businesses.