Corporate Marketing: Managed go to market strategy and execution for Global Corporate Marketing Communications including Channel, Distributors, VARS, Corporate, and Investor Relations. Conducted extensive qualitative and quantitative market research during business consolidation of 3 merged businesses. Worked with marketing agencies to arrive on an operationally sound House of Brands strategy to clarify value propositions and synergies within the business portfolio. Product Management: Managed Global Product Team for Overland-Tandberg Storage Portfolio. Led revamp of Roadmap to align with targeted market segments, resulting in growing market share within a flat overall archive market Customer Service: Led Reorg of Global Services team to increase efficiencies in providing superior / industry leading 24/7 Service Levels in 90 country locations while consistently maintaining service business contribution margins above 70%

Responsible for Supply Chain, Sales Operations, PMO, Engineering, Customer Experience and Technical Support, Supporting Customers and Operations in over 90 countries.

Business Strategy and Development. Managed and drove all CEO and Corporate Strategic Projects, which included two mergers and acquisitions of a material nature to the company. Corporate Communication & Investor Relations. Led all Public Relations, Investor Relations, and Corporate Communications Efforts from Strategy through Implementation and Execution. News coverage increased five-fold within 6 months of taking on the role. Investor Relations. Lead all Investor Relations communications, outreach, and management. Since taking on the role, have improved communications by revamping the self-service website and increasing outreach communications and activities by over 50%.

Product Management & Project Management. Managed three networked storage product lines (Virtual Tape Library (REO VTL), Tape Library (NEO) and Storage Area Network (SnapSAN)). Responsible for product definition, product launch, pricing, roadmap, and product lifecycle management (launch to End-of-Life) for all three product lines.

Provided Management and Strategic Consulting Services to Corporate and Small Business Clients. Expertise in Product Management, Project Management, and New Product Introductions (NPI).

Product Management & Product Lifecycle. Led international team of Product Managers (California, Germany. Taiwan) to define product requirements and strategy of business generating hundreds of million US Dollars in annual revenues Strategic and Business Planning. Developed and Implemented strategic plan for the DSL CPE Segment. Used secondary and primary market research to determine market opportunity and unique product differentiation, then determined target roadmap, revenues and margins for the short-term (1 year) and long-term (3 years)

* Product Management & Product Lifecycle. Managed international team of product managers (California, Texas, Israel) to define product portfolio mix and manage product lifecycles for product line generating hundreds of millions US dollars in revenues annually for TI * Process Improvement. Established product roadmap development/alignment processes to better define product requirements and shorten timeframe to go from product idea to product launch. Implemented the new process across multi-site and multi-national business unit * Product Management: Led all product marketing activities for the DSL CPE product AR7. #1 market share (>30%) within first 2 years * Product Lifecycle Management. Managed all product requirements, product positioning, training and collateral for DSL Central Office Products AC5, AC6, & AC7 ($150M business) * Go-to-Market Planning & Implementation. Launched and managed two products (AC7 and UR8 product) from Product Concept to Product Launch

Product Marketing. Managed new product definition and product marketing activities of ADSL Central Office products (Forte, Octane, G12) Effective Communications: Established internal and external communications processes and tools that improved the effectiveness of product positioning, sales training, and product pricing strategy both internally (sales, engineering, marketing) and externally (customers)

Project Management. Led team of five consultants to design and deploy end-to-end customer implementation process (from Sales to Order to Billing) for a major telecommunications equipment manufacturer. This was in support of a Customer Relationship Management System Implementation (SAP) Strategic Planning. Analyzed and evaluated potential new markets for Deloitte Consulting to enter to meet growth targets. Customer Relationship Management (CRM). Developed a sales lead process (based on Siebel) that was implemented globally by the Deloitte Consulting Industry Practices Process Gap Analysis & Improvement: Developed process model of a major telecommunications company’s billing systems and identified opportunities to shorten cycle times and eliminate redundancies. Recommended billing system improvements that resulted in saving millions of dollars in interest payment and opportunity costs

Project Management. Led company-wide design and transition to next-gen self-service support portal and Customer Relationship Management (CRM) System. Product Management. Managed the World-wide Services Product Portfolio generating revenues of greater than $30 million a year with gross margin increase from 40% to 55% during my tenure. Managed World-wide warranty administration and customer service team.