Beauty sector brand portfolio analysis, new product development, comprehensive launch merchandising, and project management planning.

* Managed marketing and product development functions for business segments of skin care, treatment, foundations, and makeup responsible for 70% of company revenues. Increased overall company revenue by 20% with new product launches including: alpha hydroxy treatment line * 2.3 million, LUXIVA PREVENTAGE anti-aging daytime face & eye crme * 2.8 million, and nighttime restorative face crme & lightening gel * 2.6 million. Developed new products for skin care and color cosmetics achieving $25 million, which included botanical facial moisturizers * 3.8 million, LUXIVA foundation * 5 million, cosmetic colors * 1.2 million, and seasonal color collections * 4.3 million. ; Created strategic marketing plans and executed plans to increase sales, market share and competitive presence through promotions, product sampling and direct mail ads. Other marketing management positions held with CA based companies include Redken Laboratories and Max Factor.

Directed category management for Skin Care, Spa Body Care, Fragrance and Color Cosmetics. Brand development summary of net sales contribution of over $40 million worldwide to include successful launch of new products, seasonal color collections, line extensions and promotions. Developed and successfully launched new skin care line internationally with business plan and field training for global markets. Launched new category home spa line. Developed and implemented strategic plan for women’s & men’s fragrances with sales increase of 12% in new fragrance introductions.

Global marketing and product development functions to deliver robust and innovative product portfolios for facial skin care, sun care, and performance body. Globally launched cosmeceutical skin care collection endorsed by a plastic surgeon. Launched Hair Color and Color Treated Hair Care collection for Latin American market. Developed business cases for new category development for nutricosmetics dietary supplements to be merchandised with topical skin care products for inner and outer beauty value propositions. Conducted consumer trend and competitive research analysis to determine market insights for new product launches that have global market buy-in and universal potential for region-specific concepts.

* Structured and organized Product Development department to model systems for new product line introductions, core brand repositioning, repackaging, and line extensions. * Established project timelines and budgets. ; * Developed opportunity identification and analysis for new product concepts. * Established creative design briefs for conceptual direction to graphic designers. * Introduced over 180 retail and professional spa and body products; consisting of the launch of seven new lines in both hard and soft goods. * Researched and developed feasibility study for new fundraising division of company. * Developed sales & marketing presentation materials for specialty and spa retailers. * Team member of structural design & development for re-launch of company e-commerce website. * Terry Grabow. tjograbow@sbcglobal.net * (818) 705-5370 . Page Two

* Developed and launched over 45 new children's products combined for specialty retail and professional salons & beauty supply stores, gaining expanded distribution in major chains of ULTA, Bath & Body Works, Beauty Brands, Beauty First, and Pure Beauty. * Directed design agency development of new salon exclusive packaging design for 19 new SKUS for hair care, styling aids and promotional hair care samplers. * Developed new children's eczema skin care line for natural food store distribution. * Created merchandising planograms, and directed point of purchase display concepts. * Developed training guides and promotional sales materials. * Created ad agency press releases communication for new company brands. ;