Helping humanity thrive by enabling the world’s teams to work together effortlessly

The Work Innovation Lab (workinnovationlab.com) is a think tank by Asana that helps organizations evolve and innovate the way they work to meet the changing demands of work. Our research and insights have been featured in publications that include Harvard Business Review, New York Times, The Wall Street Journal, TechCrunch, WIRED, Forbes, Inc., and Entrepreneur.

Identifying top competitors, conducting competitive research, developing differentiated messaging & positioning, delivering competitive enablement content and training, engaging with industry analysts, supporting strategic sales opportunities, analyzing win/loss interviews with buyers, performing quarterly win/loss analysis for leadership, and informing the product roadmap.

Head of Emerging Growth: Responsible for identifying, quantifying, and informing decisions around long-term opportunities for Asana to grow revenue, awareness, and marketshare.Business Operations Lead: Responsible for driving clarity and alignment across the business leadership team via Monthly Business Reviews, Quarterly Business Reviews, Annual Planning, and leading highly-cross functional strategic initiatives

Combining the disciplines of design thinking, strategic planning, lean startup, and monetization to help high-growth B2B & B2C* SaaS and subscription-based companies prioritize their roadmaps and develop strategies that balance quality and quantity of revenue. *These terms are the norm, but really we're talking about B2H - Business to Human

Giving Foster Kids a Childhood and a FutureWe envision – and strive to create – a world where every child that has experienced foster care has the opportunities and support they need to pursue their dreams and become productive members of our community.

Revel Strategy & Insights is a team of interdisciplinary dreamers that inspire action by employing a human-centered, data-driven approach to seeking new opportunities, designing novel solutions, and developing meaningful insights. We service not only our clients, but also act as change agents and intrapreneurs within Revel itself.To accomplish this mission, I'm required to play many different roles: Researcher, Analyzer, Storyteller, Creative Director, Producer, Event Planner, Project Manager, Mentor, Facilitator, Change Agent, and Individual ContributorABOUT REVELIn the most literal sense, revel means “to take great pleasure or delight.” It is usually followed by in; to “revel in” something. In this light, revel isn’t a physical characteristic. Revel is a state of mind. A Reveler occupies that state.Revel is a Seattle-based management consulting firm that offers human-centered, results-oriented consulting solutions from Ideation to Delivery spanning Strategy, Customer Experience, Operations and Technology for the High-Tech, Mobile, Retail and Healthcare industries with offices in Puget Sound and the Bay Area.

Recognized as the Revel Associate of the Quarter for Q1 2011Member of the Revel Solution Delivery TeamProject work includes:• Engaged with National Retail Sales, Sales Operations, Channel Management, Legal, Account Management, and IT for a national telecommunications carrier in order to: - Build, launch, and manage a National Retail dealer dispute management program - Measure, reduce, and proactively mitigate exposure tied to commission disputes - Identify and resolve system and process issues - Develop and implement an internal commission audit process - Provide analysis and storyboarding support for dealer settlements - Enhance existing reporting and business intelligence capabilities• Assisted a global financial services company with competitive analysis and M&A integration strategy development • Developed a comprehensive product strategy (value proposition, monetization method, and go-to-market strategy) for a global domain name registrar • Performed trend analysis, developed a revenue forecast, analyzed the competitive landscape, and built a go-to-market financial modeling tool (build vs. buy vs. partner) to assist a global information security company develop a strategy to enter a rapidly emerging product category• Developed a case study around an emerging channel for an online travel agency to be used for global business developementAlso provided ad hoc research and analysis for High-Tech/Cloud Computing, Telecom, and Retail Business Development teams as requested

As the manager of Revel's Product Management and Marketing department, my primary responsibilities include developing, owning, and communicating Revel’s unique, PURE, vision of success for its products, associates, clients, local community, and the world at-large. To accomplish this mission, I play many different roles, including: Researcher, Analyzer, Storyteller, Creative Director, Brand/Identity Innovator, Producer, Event Planner, Project Manager, Mentor, Facilitator, Change Agent, and Individual ContributorABOUT REVELRevel Consulting is a Seattle-based management consulting firm that offers high value consulting solutions across multiple disciplines and industries. Revel’s PURE Consulting model removes the inefficient bureaucracy of traditional consulting firms so we can focus on our clients’ business challenges. Revel provides locally-engaged, full-service management consulting to businesses in the high-tech, telecommunications, consumer, healthcare and other industries and maintains offices in Kirkland, San Francisco and Los Angeles.

Projects included:• Part of a team that developed and optimized a Retail Business Process Framework & Playbook for a global technology company's retail initiative. Analysis included both Brick & Morter (B2C) and eCommerce (B2B) strategy.• Part of a team that designed & implemented a proactive engagement framework for fundraising and donor cultivation through Social Media channels for Treehouse, a Seattle-based non-profit• Part of a team that developed a messaging framework, persona-based engagement packets, and a value-based executive engagement packet for identified high-affinity horizontals in the Enterprise and Mid-market customer segment for Adobe Acrobat 9 via primary and secondary researchAlso provided ad hoc research and analysis for High-Tech/Cloud Computing, Telecom, and Retail Business Development teams as requested

• Cultivated and managed relationships with independent financial advisors for the Seasons variable annuity in Washington, Oregon, Montana, and Idaho through one-on-one meetings, group presentations, and networking events• Developed marketing & sales strategies that drove production from 20 to over 40 advisors, representing $20M in sales and a 23% annual growth rate.• Managed 3 person sales team including an administrative assistant, internal sales partner, and advanced market specialist within a $40K annual budget

• Internal sales representative for Indiana, Kentucky, Washington, Oregon, Idaho, Montana, and Alaska. • Responsible for 40 combined inbound and outbound phone calls per day as well as managing relationships, via phone, with 50-60 producing financial advisors.• One of 5 (out of 100) regional marketing specialists chosen to be a member of the External Wholesaling Academy and one (of only 2) chosen to be promoted to Divisional Marketing Director

• Analyzed and prioritized the universe of In-Flight Anomalies for all NASA Space Shuttle missions’ post-Challenger disaster.• Wrote and assisted in developing the physics/probabilistic-based algorithms behind an Excel/Visual Basic program to calculate selected Figures of Merit (including Campaign Success, Crew Safety, Affordability, Effectiveness, and Extensibility) for any given Lunar Space Architecture.• Co-authored “Streamlined Process for Assessment of Conceptual Exploration Architectures for Informed Design (SPACE-AID)” for presentation at the 2005 AIAA Space Exploration Conference (http://arc.aiaa.org/doi/abs/10.2514/6.2005-2587)