Primarily responsible for the management, organization and day-to-day assignment, publishing, editing, maintenance, and optimization of content on the firm’s website. I work with Web, Digital Marketing, Public & Media Relations, and other departments to publish and update web content while ensuring that quality standards and deadlines are met. I also perform a variety of research, testing, and administrative tasks in support of content optimization, web development, and digital marketing efforts.

As the Digital Content Specialist, I support the firm's implementation of digital strategies with a focus on content development, maintenance, optimization, and performance. I work with our digital content team to produce and post timely, relevant, insightful, highly shareable, and effective digital copy and multimedia across our social media channels, as well as on the firm website.I work with internal stakeholders across the marketing and communications team to implement project plans to support a positive user experience. Our team is constantly evaluating, restructuring, and deploying content to meet established goals and assess performance of the content.Day-to-day, I maintain the social media queue, write social media posts and help develop custom graphics, meet with stakeholders on strategy and planning, fulfill requests for website content updates, compile our weekly digest email, test new features prior to deployment, develop guides and other materials for team members, participate in trainings for on-boarding new employees as well as focused social media trainings, and help manage larger-scale projects involving content updates and development.

Expanding on my responsibilities as communications assistant, I act as a liaison between multiple departments and attorneys, as well as outside vendors, to upload and maintain all of the digital public-facing content on Morgan Lewis's website using Sitecore. This content includes attorney biographies, newsletters, client alerts, press releases, articles, videos, podcasts and other multimedia, as well as handling confidential internal materials for portions of the firm's SharePoint-based intranet. Following strict editorial guidelines and standards, I ensure that all materials are ready for public view and represent Morgan Lewis as a leader in in the industry.In 2015 Morgan Lewis relaunched our website along with a new branding concept, a project I was heavily involved in, in the midst of onboarding nearly 700 lawyers from another law firm. The team's efforts earned us numerous awards, including Webby Honoree; Gold Winner, Hermes Creative Awards, Corporation Website; and People’s Choice, Sitecore Experience Award.Outside of my normal duties, I also participate in many of the office's volunteer activities, where I served as a math tutor to a second grade student through Achieve Now. I also participate in yearly activities for Philadelphia Women's Initiative, Community Legal Services of Philadelphia, and the United Way of Philadelphia.

As the communications assistant I created and maintained all online web biographies for the firm's 1,800+ attorneys using a custom CMS. I tracked arrivals of all attorneys and communicated with many of them on a daily basis. I also worked with marketing managers and coordinators to post all marketing materials, events, and other deliverables to the external website using the firm's CMS. I maintained the web statistics database, compiling monthly on-demand reports of visits/hits, downloads, and other important and relevant statistics on a daily basis. I conducted research for social media and technology development for the firm, and participated in the communication department's efforts on pro bono matters. I was also heavily involved in the firm's weekly internal newsletter, where my tasks included adding first drafts to the CMS, adding images and videos, cleaning up code, and creating the final HTML version of the TOC included for each issue.

Represented the organization at games. Responsibilities included handing out rosters, collecting referee fees, handling team disputes, making weekly announcements and promoting events, distributing drink tickets, and checking in teams at weekend banquet events. Also helped promote the organization at off-site events.

Helped drive sales to meet store and company goals through enhanced customer service. Adhered to high visual standards to ensure an easy shopping experience for the customer. Was a member of the initial opening team of the Victor, NY store, where I assisted in the building of several large visual elements and projects with the Visual and Home teams.

Carried out SEO and social media initiatives to attract visitors to the agency blog; broke traffic records. Researched breaking news, trends, and opinions in social media, tech, and branding for weekly blog posts, and collaborated with and pitched ideas to the senior writer and editor. Wrote and edited posts with tight deadlines, often with a 24-hour turnaround.

Supported principal accountants for two firms during the busy tax season. Primary duties included answering phones (multiline system), greeting clients, posting and sorting mail, communicating with clients, and scanning documents.

Wrote on-demand web content and industry specific articles for clients. Researched and produced daily news articles pertaining to legal matters and client topics. Edited articles using AP Style specifications, and assisted in SEO efforts by developing relationships with webmasters to secure link placement for client websites.

Aided Program Coordinator in the planning and implementation of the Center’s annual education conference, attended by more than 50 national educators. Created attendee materials using InDesign and Illustrator. Acted as liaison and led classroom discussions and presentations informing students of activities and study abroad opportunities available through the Center. Utilized exceptional writing and design skills to overhaul and redesign the Center’s websites, working closely with the IT team to implement and develop new content.

Assisted in day-to-day activities of the public affairs department. Wrote stories on current events for the website and NAICU’s Week in Review publication. Helped to develop strategies for the launch of new Web 2.0 initiatives using social media tactics, including the research and building of the Campus Green Initiatives map which is still available today.

Reported on all on-campus music events. Circulation for the paper was more than 18,000 papers per day, Monday through Friday (now a weekly print circulation, with a heavy digital publication platform during the week). Wrote 2-3 stories per week, met with editors daily, met deadlines, conducted interviews with sources, and contacted publicists. Mastered Associated Press style.