Brand building and client communications. (Segment Positioning, Social Presence, Online Marketing)- Brand strategy, development and deployment for specific events, launches and marketing campaigns- Driving the team performance, metrics and SLAs- Strategic forecast, planning and preparation for fluctuating requirements in the Global Brand Strategy and Governance organization - Managing other responsibilities like training, recruitment, team management, workflow process development & implementation.- Visual Strategy (Performance Marketing & Website)- Developed the Loyalty Program Strategy- Evolve Customer Programs to substantiate and optimize ROI on spend via the development of Customer Advocacy content- Assisting in the developing, assessing, implementing and communicating processes to appropriate stakeholders, i.e. clients, offshore publishing team and design vendors, in close collaboration with the Web Marketing & Strategy team and their leads - Tracking progress, overall adoption, implementation, and web metrics on behalf of the Global Brand and Web Marketing teams Show less

* Job Responsibility * Meet with the clients to determine the scope of a project * Advise clients on strategies to reach a particular audience * Determine the message the design should portray * Create images that identify a product or convey a message * Develop graphics for product illustrations, logos, and websites * Select colours, images, text style, and layout * Present the design to clients or the art director * Incorporate changes recommended by the clients into the final design * Review designs for errors before printing or publishing them Show less

* Handling the designing ranging from Web & graphics. for the company. Web Development is also an arena of my functionary role. * Below are my responsibility during this tenure * Creating website designs. * Producing sample sites. * Demonstrating and receiving feedback about draft sites. * Keeping up to date with recent technological and software developments. * Developing skills and expertise in appropriate software/programming languages such as HTML. * Digital retouching and image editing. * Working as part of a multidisciplinary team. * Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts. * Obtains approval of concept by submitting a rough layout for approval. * Prepares finished copy and art by operating typesetting, printing, and similar equipment; purchasing from vendors. * Prepares final layout by marking and pasting up finished copy and art.

* Job Responsibility * Handling classroom sessions * Communicate the objectives of each course taught, grade according to those objectives, and report student progress toward those goals. * Mentoring students for Portfolio Development modules * Conduct and grade assignments; Track and Monitor student development & performance. * Self-Assessment Trainings * Co-ordination for Students Development Events and Competitions * Hands-on student queries resolution. * Develop instructional plans to meet course competencies * Prepare course descriptions, outlines, and other material related to course. * Performs active research and contributes to brainstorming sessions to share new design perspectives and ideas. * Development of full process of Internship programs

* Handling various Web solutions for their studio division under RD Bansal organisation. * Job Responsibility. * Conceptualizing creative ideas with Art Director. * Testing and improving the design of the website. * Establishing design guidelines, standards, and best practices. * Maintaining the appearance of websites by enforcing content standards. * Designing visual imagery for websites and ensuring that they are in line with branding for the company. * Working with different content management systems. * Communicating design ideas using user flows, process flows, site maps and wireframes. * Incorporating functionalities and features into websites. * Designing sample pages including colours and fonts. * Preparing design plans and presenting the website structure.

* Worked as the Faculty for Web & Graphics team in RDB Organization’s animation training wing- Frameboxx Animation & Visual Effects Pvt. Ltd., Sector-5, Salt Lake, Kolkata.Job Responsibility * Conduct training for students on Graphics and Web Designing modules up to 20 students per batch * Managing Batch schedules * Mentoring students for Portfolio Development modules * Conduct and grade assignments; Track and Monitor student development & performance. * Co-ordination for Students Development Events and Competitions * Hands-on student queries resolution. Show less