Unlocking new growth opportunities through product & marketing initiatives

En route X to 10X at Nykaaman. All things digital growth.

Search ADs - Google & Bing Ads• Designed campaign strategy and structure for over 500 search and dynamic search campaigns on Google Ads and over 200 campaigns on Bing Ads. Directly handled over $1 Million monthly budget. Improved performance through a series of data driven campaign and landing page experiments• Lead the localisation project with local language landing pages, ad communication and searches in Spanish, Italian, French, German, Portuguese. Increased GMV by 110%. Worked closely with language specialists• Hired and trained a team of 7 members• Used Google search trends, performance planner and historical data for perishable inventory estimations to maximise profitability• Lead the adoption & scaling of early stage Google betas like RSA, Online Conversion Location ads, Gallery ads• Improved retention and reduced acquisition costs by over 34% for repeat users through search re marketing(RLSA)Display ADs - Acquisition & Re-marketing - Google• Launched dynamic re-marketing, placement, custom intent and campaigns for over 30 categories across the world. Improved performance by experimenting with ads and landing page• Adopted early Google beta Discovery campaigns for Google mobile and Youtube home page• Worked with other networks like Criteo and Yoptima to increase re-marketing reachCategory Management• Launched over 70 attraction and tour experience collections across London, New York, Paris, Rome. Grew these destinations by over 300% in sales and 140% in revenue• West End Theatre (London) and Broadway Theatre (New York) – Built the verticals from ground up. Owned the product, merchandising, pricing, content and marketing strategy•Worked closely with vendors and market managers in Italy, France, Spain and UK to improve supply and pricing

• Handled all Google search campaigns in Singapore, Rome, Paris, Barcelona, London and New York. Directly handled a monthly budget of $200KEmail Marketing• Built email marketing at Headout from ground up. A very data driven approach helped improve retention through this channel by 60%. Launched life-cycle, transactional & promotional campaignsSocial Media ADs - Facebook, LinkedIn, Quora• Handled re-marketing and acquisition campaigns of Facebook Network. Improved retention by 30% and reduced CAC by 20% by optimised bidding and campaign structure• Experimented with ads on LinkedIn and Quora network

• Handled Google search campaigns in New York and Las Vegas destinations• Grew markets by over 140% with optimised marketing and reduced customer acquisition costs• Built sales, marketing and operations dashboards on Google Sheets using Apps Script and MySQL• Built KPIs to track the performance of the customer operations team. Built a framework for maximising revenues from sales for over 500 top selling products• Inventory Management - Built a management and tracking process to keep track of inventory purchased• Trained a team of 20 members to handle customer operations

Product Development-• Development of an analytical tool for retail sector clients to analyze the feedback and survey data received on their website at near real time to provide the client with valuable insights and ticket raising platform. Perl was used as the development platform along with MySQL and MongoDB for databases• Sentiment, category analysis, theme(clusters) analysis and geographical analysis features using certain machine learning algorithms developed

Trainee in Advanced Construction Management• Hands on experience in Construction Management. Internship covered Estimation and Costing, planning, monitoring of Hydro and Irrigation projects

Designer-• Designed a Super Specialty hospital with all the required functional features. Recommendations on adoption of BIM to the organization