Lead a fantastic team of insights and analytics professionals focused on understanding brand performance and identifying ways to help more prostate cancer patients with Nubeqa. Responsible for HCP and patient market research, forecasting, digital analytics, field force analytics and brand performance analytics.

Why is the brand performing well? Why is the brand not performing well? How can the brand improve growth? As the overall lead strategic insight and analytics for Nubeqa, my onshore and offshore teams and I answer those questions everyday. It's exciting to work on such an amazing prostate cancer treatment for nmCRPC and mHSPC patients. Every opportunity we identify helps more relevant patients to receive Nubeqa. We work with our cross functional partners from targeting, forecasting, SFE, advanced analytics and beyond to translate these opportunities to reality.

Integrated insights lead for Stivarga brand (CRC, HCC and GIST indications). Responsible for analytics and market research for US market. Implemented new segmentation with field force, identified new opportunities to help more patients, and led insights for brand planning. Led both onshore and offshore team members.

* Manage several teams ranging from 3 - 8 team members to deliver on client initiatives* Serve clients ranging from start-up to large pharma* Responsible for business development, project delivery and team management / development

* Developed strategic receommendations for new products to enable focused resourcing * Facilitated several client workshops anywhere from 5-50 attendees* Conducted primary qualitative and quantitative research* Interviewed KOLs, physicians, patients, caregivers and other health care providerd

* Provide strategic consulting services to clients in the pharmaceutical / biotech industry* Develop financial models to drive strategic decisions* Conduct qualitative and quantitative market research to identify influences in pharmaceutical value chain* Assist in business development efforts including proposal writing

* Driving retail banking initiatives in global emerging markets such as Czech Republic, Taiwan, India, Hungary, and Thailand* Launched direct to consumer mortgage product in US via direct mail and Internet channels* Optimizing web site listing for new GE Money website

* Optimized lead generation campaign through website using paid search on yahoo and google* Initiated email marketing campaigns to 500,000 customers per month to increase self-service transactions, reduce call center volume, and generate cross-sell leads. * Manage content for prudential.com homepage working across all of Prudential's business units