Led PMM for cross-functional alliances team at largest Cloud Native Application Protection Platform (CNAPP) pure play • Drove positioning, enablement, collateral & GTM strategy across hyperscalers and tech alliances for internal sellers, partner field and customers • Defined and executed strategy for triple digit growth in cloud provider co sell• Initiated and led new alliance projects for platform integrations & hyperscaler initiatives• Led joint GTM initiatives with partners, including webinars, joint white papers, presentations and blog posts

First PMM hire at AI for Sensitive Information startup• Defined positioning, messaging and executed launch of Data Breach and Data Privacy products with supporting collateral, Web content and demo videos • Drove sales and GTM strategy targeting data breach advisory law firms

First hire in overall marketing function at BigID. Responsible for positioning, enablement and GTM from initial commercial launch. BigID’s data intelligence platform enables organizations to know their enterprise data and take action for privacy, protection, and perspective.• Drove Positioning, messaging and GTM support for data privacy, data security and data management• Responsible for sales enablement and pitch refinement, with revenue growth of 300%• Managed partner joint messaging, enablement and GTM - for technology alliances, services partners • Responsible for Analyst Relations, positioning BigID as the leader in data intelligence • Market facing collateral, Web content, webinars, presentations• Maintained Competitive Intelligence and provided ongoing market analysis • Collaborated with privacy SMEs on compliance, regulatory trends content and guidance

Providing strategic advisory services for information security providers, investors and end users:- Positioning and Messaging- Product Marketing Planning and Content- Product Management Consulting - Market Analysis and Competitive Mapping- Vendor Selection  - M&A Advisory and Due Diligence- Opportunity Identification, Sizing and Functionality Requirements

- Executed M&A transactions from evaluating strategic options, identifying acquisition opportunities, acquisition rationale, business case definition to deal closure in collaboration with corporate development, enterprise sales and product management- Conducted strategic market analysis and financial modeling, evaluated opportunities/vendors for new businesses, new products, or new features of existing products for CA Security Business Unit portfolio.

Responsible for marketing activities, positioning and strategic initiatives for cloud data control appliance provider Vaultive.

Research Manager following identity and access management for 451 Research's Enterprise Security Practice. Established thought leadership in "Cloud Identity" category. Assisted venture capital, private equity and investment banking firms with due diligence research and strategic advisory services. Advised security software vendors on product roadmap, positioning, marketing and integration in addition to potential partnership and acquisition strategies.Collaborated with peers to produce high quality, relevant, clear, actionable and timely advisory research documents. Fulfilled timely yearly market share and quarterly forecast sizing activities in order to deliver accurate, defensible market share/size/forecasts and technology segment statistics.Provided technology purchasing advice to numerous Fortune 2000 companies looking to implement better organizational security controls. Fulfilled high value client interactions including presentations, inquiries and vendor briefings.

Devised and implemented product marketing plan for company repositioningLed development of external-facing marketing collateralResponsible for education of salesforce on product updates, competitive environment Contributed to corporate strategy decisionsPost-acquisition integration product marketing - pricing, positioning, training

Directed research agenda and managed production of research reports for industry analysis firm focused on emerging enterprise technologies and innovations. Produced long-form research report focused on voice application spaceProvided strategic advisory services to technology vendors and investorsGenerated research reports on industry developments and emerging technology vendors on a semi-daily basis

Managed production of analytical content for tech M&A focused syndicated research serviceDesigned and launched M&A service catering to bulge bracket firms, venture capitalists and corporate development executivesCreated forward-looking analytical format focused on future acquisition activity

Produced long-form analysis on product trends and emerging start-ups in the networking industry including optical networking and telecomsProvided financial analysis of IPO candidates

Covered major technology companies for real-time financial news wire and managed San Francisco bureau