- Provide Digital Strategy and Social Media Management for attorney Amber Saunders, The Saunders Firm, and subsidiaries falling under the brand umbrella.- Use data and analytics to grow social media following and make informed decisions about growth, audience retention, and other campaigns. - Utilize SEO best practices to grow website, Youtube and social media channels.

• Develop division-wide content publishing calendars and manage editorial workflow for company's Entertainment vertical, ensuring timely.and strategic content delivery across various platforms.• Work with audience development team to implement best practices to drive audience engagement• Top editing story submissions for grammar, punctuation, and syntax.• Created and communicated new brand guidelines and pricing structures, ensuring the consistent representation of the company logo andbrand identity across all.communication materials.• Provide guidance on day to day editorial needs, including content approval, headline suggestions, and assistance with managing writers.marketing collateral, ensuring a cohesive and engaging brand presence.• Implemented and managed digital operations, including social media, website, and SEO strategies, to enhance brand visibility and driveengagement.• Established and monitored key performance indicators (KPIs) related to digital and paid media spend, ensuring optimal return oninvestment.• Regularly tracked, analyzed, and provided insights on brand successes and areas of improvement, keeping the team informed and educated.

Award-winning spirit brand by Beyoncé Knowles-Carter and Moët Hennessy, a subsidiary of LVMH.• Serve as the social media community manager for Beyoncé and Moët Hennessy’s premium whisky brand.• Lead the community management efforts during the product launch, engaging with over 13,000 fans and potential customers during the fast- paced debut.• Managed Instagram, Twitter/X, Facebook, TikTok and LinkedIn accounts of high-profile celebrity whisky brand.• Incorporate social media communication that resonates with brand marketing strategies and guidelines for maximum impact and audience engagement.• Cultivate relationships with Beyoncé fans, potential customers, and influencers by promptly responding to comments and inquiries inbrand voice.• Identify new marketing and outreach opportunities to enhance brand image and promote product.

- Create a comprehensive digital marketing plan that includes all marketing channels such as social media, email, text messaging, and search engine optimization (SEO).- Track organization’s online performance.- Manage social media accounts- Create website content relevant to the target audience that encourages visitors to take action.- Identify opportunities to improve website performance based on data analytics- Develop digital marketing campaigns that are cost-eective and meets objectives.- Optimize marketing accounts against KPIs.- Provide analysis of results and optimization ideas to marketing team and organization.- Maintain an understanding of industry trends and provide relevant insights to team.- Ensure overall brand message integrates into content strategy and achieves organization goals by maximizing the impact of content. Contribute to the ideation and development of interactive and engaging digital experiences for various target audiences.- Develop new digital products or services that align with company's goals

• Spearheaded content and social media initiatives across a diverse portfolio of beauty, fitness, public figure, and non-profit brands under the Supply Factory umbrella.• Orchestrated strategy and creative direction for brand-owned social media channels, newsletters, marketing materials, and retail collateral.• Managed and nurtured a vibrant community of followers, driving significant growth and engagement across multiple brands.• Demonstrated expertise in content development and platform-specific innovation, leveraging tools such as Instagram, Facebook, Twitter, TikTok, and more.• Utilized consumer insights, feedback, and market trends to drive communication strategies and create impactful content that resonated with target audiences.• Developed and executed comprehensive social media and digital marketing strategies aligned with overall marketing goals.• Created and maintained dynamic content calendars, curating engaging and compelling content while meticulously tracking, measuring, and analyzing performance metrics.• Developed products and fostered seamless collaboration with cross-functional teams, including product development, sales, and customer service, ensuring integration of social media and digital marketing efforts with the broader business strategy.• Implemented highly successful digital marketing campaigns encompassing email marketing, influencer partnerships, and online advertising.• Kept abreast of industry trends and best practices in social media and digital marketing, offering strategic recommendations for continuous improvement and innovative approaches.• Achieved 30% average month-over-month growth across all Supply Factory brands' social media channels, with a peak of 50% growth during the launch of a new flagship product.

Oversee the day-to-day operations of Blavity Inc's five editorial brands: Blavity, AfroTech, Travel Noire, Shadow & Act, 21Ninety. In charge of implementing content strategies, managing editorial teams of over 40+ writers and editors, analyzing metrics to find traffic growth opportunities, and working cross-functionally with social media, design, video, and creative teams to find innovative ways to engage new readers. Responsible for creating and executing projects such as Travel Noire Awards, AfroTech Future 50, and Blavity's Gen-Z verticle and HBCU initiative, BlavityU. Also came up with additional editorial and sellable editorial and experiential concepts.

Promotion from Growth Content Manager to Sr. Growth Content Manager, responsible for managing editorial leads, growth content marketers and leading and executing editorial content plans and audience growth strategies for company's five publications. Increased month-over-month traffic, exceeded company KPIs and developed new content pillars to engage and drive new readership.

In charge of overseeing the day-to-day operations of Blavity Inc’s TravelNoire.com platform. Directly responsible for the editorial team as managing editor of online publication, Final sign-off on all social media creatives, marketing initiatives, and digital video content. Also responsible for maintaining and exceeding brand goals and metrics, establishing partnerships, launching, managing, and marketing new programs, experiential activations, and products such as the Travel Noire app, TN Plus, Destination Takeovers, and other innovative experiences that engaged brand's growing community.

• Worked with a B2B marketing agency, driving brand success and achieving business goals through expert social media management, audience growth, and sales generation.• Demonstrated a deep understanding of social media platforms, remaining up-to-date.with their evolving landscape and leveraging the latest trends and features to drive impactful strategies.• Played a vital role in supporting clients by creating content calendars and managing them.publishing schedules, and executing community management strategies tailored to their specific needs.• Crafted compelling social copy and provided creative direction for post concepts, ensuring consistent brand messaging and engaging content for clients.• Monitored and optimized paid advertising campaigns, ensuring the delivery of campaign goals and maximizing return on investment.• Developed expertise across diverse industries, including tech, food and beverage, music, and male grooming.• Managed notable clients such as DJ Khaled's Blesswell male grooming brand, 300 Entertainment, Lil Jon, and Charles Barkley's Redmont Vodka, successfully driving their social media presence and contributing to their overall brand success.

Worked with music executive, Don Cannon (Jack Harlow, Lil Uzi Vert) to launch freelancer marketplace. Responsible for building brand identity and online presence through the creation of digital content, developing business plan, conducting market research, planning marketing campaign strategies, maintaining editorial and social media content calendar and working cross-functionally with product team through the development of final product.

In charge of digital marketing and social media strategy, web publishing, and copy writing for subscription streaming video on-demand startup, REIGN. Worked alongside major film studios, independent filmmakers and internal production team to curate digital assets themed around licensed and original urban content. Worked on production for multiple short form web series, worked in tandem with experiential to host and be a marketing presence at events.

In charge of the day to day operations of GlobalGrind.com's editorial website. Responsible for managing a staff of writers, managing productivity and editorial output, payroll, creating visual and editorial content and working closely with advertising team to execute sales asks. Duties also include using data and analytics to strategize effective ways to drive traffic to the website and grow following both on website and social media. Global Grind is part of Radio One/Urban One/iOne Digital.

• Managed the day-to-day operations of REVOLT's social media and YouTube channels, working under the direct mentorship of Sean 'Diddy' Combs' personal digital team.• Provided copywriting, content selection, and strategy that aligned with Diddy and the Combs brand taste level, ensuring the brand's unique voice and vision were effectively represented.• Pitched, developed, and produced engaging video content for REVOLT's social and linear platforms, captivating audiences and driving brand visibility.• Conducted regular review and analysis of weekly reports from social media platforms, ensuring that social media management methods remained relevant and aligned with industry standards.• Led onsite social media capture during highly acclaimed REVOLT-sponsored events, including Rolling Loud Festival, Day-N-Night Festival, and REVOLT Music Conference, capturing engaging content and amplifying the brand's presence.• Managed Google Ad campaigns for the company, overseeing the creation and optimization of ads, monitoring performance metrics, and making adjustments to budgets and targeting to maximize return on investment.

Strategized growth of all social and web platforms and conceptualized innovative methods to expand brand’s exposure. Led pivot from web to Instagram micro-blogging, organized celebrity and influencer Snapchat takeover campaigns, produced and co-hosted weekly podcast, video interviews, managed third-party advertising, and served as ambassador for editorial brand. Featured on ESPN, Fox Sports, New York Post, Inside Edition, CBS This Morning with Gayle King, and more.

Responsible for providing weekly reality show recaps and engaging readers for ebony.com and social media platforms.

Responsible for supervising contributing writers for sneaker and lifestyle website, soletron.com. Handled day-to-day operations of the website, organized and launched company’s social media platforms, coordinating and facilitating meetings with site owner and investors regarding progress of site, researching analytics.

Hired as a permanent Apple Employee in December 2007. Started in Education Technical Support assisting customers with all aspects of Technical support including software support, hardware support and customer service. Also empowered to provide Customer Satisfaction Codes. Received Mac OS X and Hardware certification shortly thereafter. Now promoted to Technical Support Tier 2 providing assistance to front line agents, providing customer satisfaction codes, providing extensive troubleshooting and taking customer escalations.