Within branding, working in the field of Mergers and Acquisitions (M&A) carries an extra patina of glamor. Also, coming from a FMCG background and having an experience working with major league brands of India, handling International brands and facilitating their growth story in current markets was a challenging yet satisfying profile.

Analysis of Sales Data and conduct RSM Meet for Sales Performance and motivation exercises. Also, Manage ATL and BTL Activities for the brand while conducting Nielsen analysis for understanding competition and category, select target market for media and all kind of trade inputsCore functionalities include conducting research and focus group studies for New Product Development within DEO category ( New perfume ). Working with Fragrance houses for NPD , Packaging design development… Show more Analysis of Sales Data and conduct RSM Meet for Sales Performance and motivation exercises. Also, Manage ATL and BTL Activities for the brand while conducting Nielsen analysis for understanding competition and category, select target market for media and all kind of trade inputsCore functionalities include conducting research and focus group studies for New Product Development within DEO category ( New perfume ). Working with Fragrance houses for NPD , Packaging design development etc.Initiated creation of various TVC with agency from film making brief till execution / productionand final edit release. Show less

Handled the responsibility of Launching two new Brands into the Indian and International Market namely Eyova and Oleova respectively. Hence, carry forward an experience of hand holding a brand to critical success and generate business oriented results.