* Launched the Call of Duty Licensing division 2013 and grew to $15M in 4 years * Licensing: * Responsible for identifying, negotiating terms and signing licensees * Worked with retail buyers and marketing teams to plan retail programs * Oversaw product development and developing go-to-market plans * Integrated licensing plans into core marketing plans for max exposure * Partnerships & Promotions: * Led and executed programs with AAA companies that delivered media value and exposure to new audiences * Programs include: Mountain Dew, Jeep, Totino’s Pizza Rolls, Doritos, Red Bull, LG, Nvidia

* Oversaw the launch of 2 Call of Duty games delivering $3B in revenue * Full P&L management, including setting the global strategy * Oversaw day-to-day cross-functional projects including setting the comms strategy, managing a $150M global budget, Collector’s Edition development, business analysis, Trade Marketing strategy * Performed quantitative analysis, including sell-through, profitability and build recommendations * Presented to executive teams and retail buyers globally

* Developed and led the execution of retail strategies for Activision/Blizzard games that secured premium programs with key retail partners * Created a retail strategy that aligned with the overall marketing plan * Worked closely with sales to develop bespoke programs for key retailers * Presented to buyers, 5000+ retail managers and internal leadership * Managed a $35M budget annually