Skip Matheny

Skip Matheny Email and Phone Number

Sr. Marketing & Ecommerce Advisor @ Apolis

Skip Matheny's Contact Details

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Skip Matheny's Current Company Details

Apolis

Sr. Marketing & Ecommerce Advisor

Skip Matheny Work Experience Details

  • Senior Marketing & Ecommerce Advisor
    Apolis Feb 2018 - Present
    Los Angeles, Ca, Us
    Sr. Advising role for beloved California-based B-Corp. Originators of the Apolis® Original Market Bag (written about in Forbes, NY Times, GQ, O Magazine, et al.) Helping with both high-level and detail-oriented Marketing Strategies for both B2B and B2C aspects of the organization.
  • Co-Founder
    Waterloo Digital Jan 2001 - Present
    (formerly known as dr dr studio)Digital Marketing Consultant / Web Development / Monetization Strategy. Previous clients include: • NBC Universal • Def Jam • The NFL • Adidas • The Hearst Corporation • Alicia Keys• Faith Hill • Donald Miller & Storybrand• Allison Krauss• Jon Acuff (NY Times Best Selling Author, Speaker)• United Record Pressing• The Maritime Hotel & The Bowery Hotel NYC• The National Guard• Comedian Ralphie May
  • Sr. Marketing & Ecommerce Consultant
    New York Academy Of Art Apr 2021 - Sep 2023
    New York, Ny, Us
    Sr Advisory position, handling all aspects of growth marketing both in the U.S. and globally. Also includes advising on aspects of Fine Arts Education classes, both live and pre-recorded. Created & executed all marketing strategy for academyeverywhere.comThe NY Academy of Art was founded in 1982 by Andy Warhol, Stuart Pivar, Francis Cunningham, and Barney Hodes.
  • Director Of Marketing (Direct To Consumer)
    Paperchef Feb 2021 - Jun 2023
  • Senior Marketing & Ecommerce Advisor
    The Peach Truck Feb 2019 - Jan 2021
    Nashville, Tennessee, Us
    Helped The Peach Truck grow their revenue just over 200% in 2 years. From 2019 - 2021 was a part of their transformation from an organization with 15% of their revenue coming from Shopify and 85% coming from on-location point-of-sale (with a clipboard to collect email addresses) to 100% of their revenue selling online through Shopify, launching a best-selling cookbook, overseeing new initiatives and campaigns for their devoted audience. One of my favorite clients.
  • Director Of Marketing
    Preemptive Love Coalition Nov 2016 - Dec 2020
    In 4 years as Director of Marketing at Preemptive Love, I was very grateful to be a part of a 1400% increase in revenue. Some of our initiatives included:• a book launch for (CEO Jeremy Courtney's) 'Love Anyway,' • a short film launch for 'Love Anyway' (narrated by Kristen Bell) • A U.S. national film screening & book tour• Website + optimization ongoing (site UX, A/B tests for conversion etc)• Strategic list-building (email + SMS)• Major initiatives in email marketing (including significant email + sms automation)• Strategic partnerships with musicians and music venues for benefits and tribute records• Strategic Paid advertising• Major initiatives in offline marketing• Finding and advancing appropriate SEO opportunities with an embedded return on the investment of resources.One of the greatest pleasures and honors to work for this organization.
  • Advertising Operations Manager
    Noisetrade May 2013 - May 2019
    Revenue Strategy, Ad Operations, Email Marketing (Google DFP, optimizing indirect ad sales, adsense, etc) for this music & books exhange platform with an email list of 1.7 Million users.
  • Head Of Marketing Automation
    U.S. National Guard Jun 2016 - Jul 2017
    Washington, District Of Columbia, Us
    Contracted to lead transition for the U.S National Guard's email into the (Salesforce-based) Pardot Email Automation Platform. Once that transition was complete, I was the lead in building out and executing a strategy for all of their email automation and engagement for marketing and onboarding.
  • Web And Ux Design
    Calvin Coolidge Presidential Foundation Sep 2015 - Jun 2017
    Plymouth, Vermont, Us
    Lead Web Developer and chief technical consultant for The Coolidge Foundation. Helped them spec out, design and build their site dedicated to their scholarship. Maintained the site for 2+ years beyond launch.
  • Sr. Ecommerce Consultant & Shopify Developer
    Hanley Nyc May 2014 - Nov 2016
    Sr. Ecommerce consultant & lead Shopify developer for the fashion brand founded by Nicole Hanley & Matthew Mellon. Worked remotely and on location in their NY office.
  • Marketing Automation & Product Launch Consultant
    Storybrand Aug 2015 - Apr 2016
    Nashville, Tennessee, Us
    Worked directly with Donald Miller & team to create and execute launch strategies for their recently released Storybrand live and online Workshops
  • Lead Web Developer & Consultant
    Jon Acuff Jan 2015 - May 2015
    Helped NY Times Best-selling author & speaker Jon Acuff develop the website for his book launch for "Do Over." A book Seth Godin called "The best career book ever written. I'm not even sure what book comes in second."
  • Ecommerce Developer
    Adidas 2010 - 2011
    Herzogenaurach, Bavaria, De
    Contracted to build a pop-up shop for Adidas featuring T-Pain for globalgrind.com
  • Marketing Manager
    Def Jam Recordings | 4Mm G Nov 2009 - Nov 2010
    New York, New York, Us
    Head Marketing Site Manager and Front-end Developer for the DefJam Rapstar Video Game. Developed and managed content publication for throughout game development and launch. Integrated all global marketing initiatives into one site serving multiple countries in 5 different languages, with unique user experiences for US, UK, Italy, Germany, and Spanish-speaking audiences.Mashable: "The Most Social Music Game Yet: Def Jam Rapstar"
  • Lead Developer
    National Football League (Nfl) 2008 - 2009
    New York, Ny, Us
    Contracted as Front-End Lead development for a Sunday Night Football Site featuring Faith Hill
  • Ecommerce Developer
    Alicia Keys 2008 - 2009
    Was contracted to build out the new e-commerce site for https://aliciakeys.com.
  • Ecommerce Developer
    Robert Plant And Alison Krauss 2008 - 2009
    Was contracted to build out the new e-commerce site for Alison Kraus and Robert Plant's Raising Sand record.
  • Ecommerce Developer
    Leann Rimes 2008 - 2009
    Los Angeles, California, Us
    Was contracted to build out the new e-commerce site for Leann Rimes
  • Ecommerce Developer
    Kelly Clarkson 2008 - 2009
    Was contracted to build out the new e-commerce site for Kelly Clarkson
  • Ecommerce Developer
    Gnarls Barkley 2008 - 2009
    Was contracted to build out the new e-commerce site for Gnarls Barkley's record "The Odd Couple"
  • Ecommerce Developer
    Dierks Bentley 2008 - 2009
    Was contracted to build out the new e-commerce site for Dierks Bentley
  • Front End Lead Developer
    Nbc Universal 2006 - 2008
    New York City, Ny, Us
    Worked as front end web developer and designer for several projects, most notably NBC's iVillage.com.

Skip Matheny Education Details

  • University Of North Carolina At Chapel Hill
    English Language And Literature/Letters
  • University Of North Carolina At Chapel Hill
    General

Frequently Asked Questions about Skip Matheny

What company does Skip Matheny work for?

Skip Matheny works for Apolis

What is Skip Matheny's role in his/her workplace?

Skip Matheny's role in his/her workplace is Sr. Marketing & Ecommerce Advisor.

What is Skip Matheny's email address?

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What is Skip Matheny's direct phone number?

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What schools did Skip Matheny attend?

Skip Matheny attended University Of North Carolina At Chapel Hill, and University Of North Carolina At Chapel Hill .

What is Skip Matheny's role in his/her workplace?

Skip Matheny has skills like Wordpress, Css, Web Development, Web Design, Joomla, Php, Email Marketing, Digital Marketing, Creative Writing, and Editing.

Who are the industry peers of Skip Matheny at other companies?

Skip Matheny's peers at other companies are Jeff Havens, Gabi Cameli, Landon Szmulewitz, Trenton Jackson, Jeff Crawford, and Michael S.. and Jr Pershall. Skip Matheny's peers at other companies are Jeff Havens, Gabi Cameli, Landon Szmulewitz, Trenton Jackson, Jeff Crawford, and Michael S.. and Jr Pershall.