* Planned Social Media Calendar for the company. * Content creation for client’s Facebook and Instagram pages, using Adobe InDesign Software. * Created Exclusive PowerPoint Presentations for the client. * Responded to comments, posts and questions from various channels under the supervision. * Analyzed social media campaigns and activities used to promote engagement and made recommendations for enhancement.

* Develop campaign goals and messaging * Develop partner promo material * Identify audience(s) & segments * Establish CTA’s & metrics for measuring campaign success * Create social media collateral for volunteers/partners/influencers * Draft social media copy and email messaging * Draft press release(s), research markets, identify & engage with partner organizations & media outlets

* Communicated with various journalists for & from different beats related to our clients. * Effectively communicated with journalists for setting up Relationship Building Meetings (RBM) or No-agenda Relationship Building Meetings (No-agenda RBM) of our clients with journalists. * Constantly searched for media contacts and prepared separate media lists for separate clients as it narrows down our search and reduces time as well. * Efficiently and effectively answering media queries and constantly trying to be the medium of communication between our client and media personnel. * Prepared documents like Pitch Notes, Coverage Reports, Roundups, Debriefs, B-Doc, Month Report, Month Plan, PR Valuation Sheet etc on timely basis. * Worked efficiently towards organizing a Press Meet for a client.

* ● Reached out to prospective students and provided any assistance needed to submit their applications. * ● Assisted in maintaining data related to NYU Tandon Online courses. * ● Reported on projects assigned on Asana in weekly team meetings. * ● Completed the tasks assigned on Salesforce and kept track of the leads.

* ● Generated innovative content and developed unique campaigns to promote brand engagement for social media pages on Facebook, Twitter, Instagram, and Telegram. * ● Provided weekly reports showcasing the overall growth of social media channels. * ● Conducted competitive analysis and monitored social media trends to develop engaging content. * ● Effectively managed social media channels with the help of online applications such as Buffer, Onlypult, and Facebook Creator Studio.

* ● Conduct routine media monitoring and in-depth coverage reporting and analysis * ● Create comprehensive media lists and audits for effective outreach * ● Pull together client-facing documents such as briefing documents to help prepare clients for interviews * ● Maintain an up-to-date understanding of social impact & sustainability trends and share knowledge with others * ● Brainstorming new, creative pitches and brand-building opportunities for clients