For Lean In Network | Energy related inquiries, please reach out to me at ExecutiveDirector@leaninenergy.org.

Public speaker and workshop facilitator for hire. My areas of expertise are:- Digital Marketing - Diversity, Equity, Inclusion, and Belonging- Generative AI for Marketers- How to Start Marketing for Startups

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I was actively searching for a B2B marketing leadership role with an organization interested in my expertise building and scaling marketing to align with growth objectives. While I was doing so, I started providing Fractional CMO and Advisory services. I decided to do so full-time. My Core Competencies: ➤ Account-Based Marketing➤ Branding➤ Budgeting/Forecasting➤ Change Management➤ Coaching & Mentoring➤ Communications➤ Creative Direction➤ Demand Generation➤ Digital Marketing➤ Diversity, Equity & Inclusion➤ Go-To-Market Strategy (GTM)➤ Market Data Analysis➤ P&L Responsibility➤ Product Marketing➤ Public Relations➤ SaaS➤ Sales Enablement➤ Strategic Planning➤ Technology Integration

Recruited to upgrade and transform marketing and organizational leadership and scale the company 10x. Board-facing role with marketing strategy and progress presented on a monthly basis. Led remote team of nine. Awarded performance achievement bonus within three months of tenure based on the following accomplishments:• Developed the first onboarding process for this 38-year-old company and rolled it out to the entire company within the first month of tenure, as a member of the Executive Leadership Team leading organizational transformation.• Increased demo leads by 5x and reduced time to close by restructuring the team, redirecting the budget to content marketing and demand generation activity, data management, and developing dashboards to monitor progress. • Introduced a new internal communications framework with a monthly internal newsletter produced within a month of joining. • Led website redevelopment with a workshop based on the StoryBrand framework with the goal of increasing demo leads by a further 5x. Site launched in October 2022. • Revamped sales toolkit and sales enablement process by developing a Business Justification Document used in 100% of closed sales pursuits since its inception. • Launched a new strategic partnership with Deltek and provided Executive Sponsorship for business development of new partners, and industry-wide pricing conference – Government Contract Pricing Summit 2022. Deltek has since acquired ProPricer. • Restructured team to set them up for success in functional areas of expertise with new L&D and career development investments.

I served in a volunteer capacity with Redeemed, an organization that offers restoration services to adult survivors of domestic sex trafficking. Redeemed owns and operates an 8-bed restoration house in the Houston area and provides survivors with a trauma-informed holistic healing program.Highlights from my experience as a marketing and strategy consultant:• Carried out experiential marketing at key industry events: NAPE Summit and World Petrochemicals Conference.• Performed analysis of market intelligence for a technology start-up in Oil & Gas and Maritime industries. Recommended competitive positioning and a digital optimization strategy for demand generation.• Provided consulting and SEO/SEM services for B2B and B2C e-commerce and conference provider with over 14,000 pages.• Created a cohesive digital presence in two months for an energy startup to attract new investors and develop new clients for its Series B, and to enhance the company’s market footprint. Defined long-term thought leadership, PR, and branding strategy in competitive SaaS technology market.

Hired to build the marketing function, processes, and capabilities and elevate the Puffer-Sweiven brand, I served as the Head of Marketing, reporting to the President and CEO.• Created corporate policy for branding, customer acquisition, demand generation, and sales enablement. • Led comprehensive rebranding, including new signage across seven locations, updated digital/print collateral, new website, and newly branded field assets/vehicles. • Launched new corporate website and new customer portal from 80-page website to 3K+ pages, growing website traffic by more than 30% YoY. • Developed and rolled out marketing tech stack, eliminating manual internal processes and creating efficiencies and a better customer experience. • Accelerated channel partnership with Emerson and within Emerson Impact Partner Network. • Developed a new marketing budget and forecast resources out three years. • Led development and distribution of standard sales enablement toolkit including digital and print assets.• Increased social media following by 250% by developing a digital-first strategy.• Developed KPIs and dashboard to monitor performance. • Designed internal communication and engagement framework and distributed marketing newsletter with company and industry updates, supplemented by a new Intranet page to serve as a centralized document library for sales enablement.• Served on PS Give Committee, organizing and supporting in-person and virtual volunteer/fundraising events.

• Headed strategic marketing for business line priorities of U.S. and Canadian E&P and Land Data, Performance Evaluator, IHS Vantage™, Companies & Transactions Research, IHS Meridian™, Data Logic Services, PRODFit and the Permian Basin Kingdom Project• Led content marketing for North America upstream energy• Championed long-term business line growth initiatives such as bringing video marketing in-house and creating a customer retention marketing strategy aligned with key accounts• Designed the rebrand and re-launch of Data Logic Services• Launched new microsite on Permian Basin and expanded site to onshore U.S. Lower 48 oil and gas expertise, ahead of schedule. The objective of the microsite was to demonstrate thought leadership and to drive upsell and cross-sell opportunities • Created and implemented an innovative concept for multi-channel upstream energy advertising on a very limited budget, which generated more than 1,100,000 impressions in one year• Aligned business-line messaging with advertising theme and branding across global marketing tactics and public relations, partnering with colleagues across the organization• Launched IHS Meridian™ resulting in above-target sales revenue• Rebuilt IHS Markit’s web presence for Energy and Natural Resources by creating new messaging and optimizing content across all business lines and solutions• Crafted and executed content marketing strategy for IHS Vantage and U.S. Land Data and led regular meetings to enable collaboration between teams• Partnered with Global Public Relations team to ensure consistent external messaging and internal communication and measurement • Advocated for women in energy and leadership positions at the company, while building new diversity initiative and group called Widen your Perspective• Coached and inspired colleagues to challenge the status quo

Led complex go-to-market strategies, customer communications, and integrated projects for data and technology solutions within the Energy and Natural Resources vertical. • Headed program marketing for Harmony, and strategic marketing for business line priorities of Enerdeq, AccuMap, Land Studio, Performance Evaluator, Crude Oil Markets Service, Naphtha Service, and Light Analytics Models in Oil Markets, Midstream and Downstream, IHS Vantage™, and Companies & Transactions Research• Managed Search Engine Optimization (SEO) for all energy pages on the company website• Revitalized the training program for Enerdeq® Browser, which drove a 20% increase in adoption of the platform and a significant increase in training attendees year over year• Spearheaded the expansion of a marketing program for Harmony engineering software and generated pipeline revenue growth within five months• Created customer marketing transition plan for AccuMap®, Canada’s premier E&P database and software, resulting in the complete transition and adoption of customers by deadline• Streamlined customer communications across product portfolio in line with release roadmaps• Restructured the energy sales kit based on the sales cycle and moved to a new asset management solution called WebDAM®• Attended and supported the CERAWeek partnership and sponsorship program (2015-2017) and supported the operational team at the World Petrochemicals Conference in 2016, which results in significant revenue each year• Recognized for innovative Performance Evaluator launch with the Marketer of the Quarter Award and was nominated by leadership for the company-wide Circle of Excellence

Global responsibility for marketing across Wood Mackenzie’s largest oil and gas customers to drive retention and growth objectives. Led the development of Account-Based Marketing (ABM) strategy for priority accounts based out of the Americas, and shared best practice with regional teams.• Built strategy and plan for Large Account Marketing by gaining internal buy-in and influencing business decisions (currently ahead of target) • Managed ABM programs for clients worth more than $75 million revenue, including a successful renewal at 28% up-sell/cross-sell• Created a joint Sales & ABM plan for renewal to ensure long-term growth objectives are met• Developed strategy and recommendations for Current Account Marketing to seven global integrated investment banking clients• Produced customized, dual-branded, customer-facing assets, mapped to different phases of the sales cycle which were used by more than 60 sales and marketing colleagues• Created customized sales enablement toolkits for Upstream, Downstream and Chemicals services, tools and models to drive upsell and cross-sell objectives which were used throughout the business• Collaborated with leaders across functions to develop cohesive, client-focused solutions• Implemented innovative solutions such as an onboarding process, social media, Voice of the Customer surveys, multi-touch content and direct mail campaigns, and content-led hospitality events • Constructed detailed organizational charts, buyer personas and relationship mapping, using the Power Base selling model• Reported ROI through the creation of customized Account dashboards accessible to the entire company• Partnered with content marketers to recommend public website content, develop content marketing guidelines, process and menu of upcoming content• Completed data cleanse project that improved data quality and completion by 70%• Supervised direct and dotted-line reports, driving excellence in performance and motivation

• Led marketing initiatives that drove more than $11 million in sector and segment revenue • Created annual plans and budgets with campaign results updated monthly and communicated internally• Produced email copy, event banners and value propositions by influence level for the new client portal - tools used by the global sales teams• Created successful go-to-market strategies, roadmaps and Voice of the Customer studies for the Iron Ore Market Service and Steel Market Service, with both services exceeding revenue targets in first year • Positioned the Wood Mackenzie brand as an integrated bulks solution to clients and prospects through integrated marketing communications campaigns, driving awareness, lead generation and global PR exposure• Collaborated and implemented the phase-out of the Brook Hunt brand and integration of the Wood Mackenzie brand through the creation of a metals event plan, updating external collateral, web copy and penetrating new markets• Scoped, built business cases for and implemented events and campaigns of strategic importance to the company, penetrating new growth markets in Canada, Brazil and the financials community• Created global Metals & Mining events strategy and plan for both internal and external events, gaining buy-in from senior stakeholders• Developed collateral, sales tools, presentations and value propositions for more than 20 products to two client segments• Implemented marketing communications programs through both push and pull tactics to include quarterly sector and regional newsletters, web copy, landing page optimization, webinars, podcasts, direct marketing, and PR campaigns, positioning the company’s integrated solutions• Collaborated on a client segmentation and categorization project that was implemented into the CRM system• Team-worked within social media group to recommended a company strategy, roll-out, guidelines, roles and responsibilities for an ideal team, and monitoring tools

• Managed successful product launches for Coal Supply Service Russia, Coal Market Service - Near-Term Outlook, Coal Mapping Tool, and the redeveloped Metals Concentrates Service• Executed both internal regional events and large external conferences • Produced client segment workflows, outlining the use of products at each stage• Implemented the dual-branding and redevelopment of all metals services • Carried out market research which enabled us to position coal, gas and power services as an integrated solution• Analyzed competitors and competitive advantages to position the key differentiators of Wood Mackenzie's offerings• Developed a community of 500+ supporters within the coal client community and implemented coal forums and roundtables that fully phased-out the Hill & Associates and Barlow Jonker brands• Fulfilled Global Economic Model-United States launch and promotion• Created a database for inbound queries prior to the business’ rollout of Salesforce CRM system• Presented campaign results and did knowledge shares to the global marketing team

• Developed content for and implemented multi-phase newsletter campaigns that generated $150K in new business, driving awareness by raising open rates from 16% to >30%• Managed all global coal marketing activity for webinars, podcasts, email marketing, events and direct mail campaigns • Implemented brand integration campaign, including migration of three websites, writing web copy, corporate gifts, external conference participation, hospitality events, and creation of proprietary maps as giveaways• Rebranded more than 20 coal services by updating all brochures, sales presentations and internal Intranet sites• Executed global events with on-site implementation in the United States, Australia, Czech Republic and the Netherlands• Carried out event planning for external conferences in the UK and Indonesia • Implemented market research for three products including competitor analysis which led to product enhancements and restructuring in order to create a USP• Worked out of the Sydney office to gain exposure to senior stakeholders, carry out regional marketing initiatives and recruit a regional Marketing Assistant • Organized an inaugural Coal Forum event which generated more than $300K in new business over two years• Managed marketing activity for two Consulting multi-client studies including the development of case studies • Developed email marketing best practice and a ‘How To’ guide as internal dotMailer champion/administrator• Managed office openings/client hospitality events for three new offices in Annapolis, Johannesburg and Sydney• Created and maintained target lists, segmentation, client and prospect communities, behavioral analysis and ROI of all activities• Managed and qualified more than 1,000 inbound leads from pull campaigns• Trained and coached more than 20 members of the Marketing team

• Managed external events and onsite execution in the United States and Latin America• Co-organized an inaugural Coal USA event in NYC with McCloskey, creating agenda, getting speakers, advertising and promoting event and onsite execution (a premier coal event geared towards the financial community)• Managed company website and client portal, providing online access and customer support• Proofread and edited all research reports ranging in cost from $6,000-$15,000• Created invoices using Quickbooks and reported on all sales revenue• Managed all direct mail, advertising and PR for the company • Researched and updated Industrial Coal Database